Hourglass Content Intelligence
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21 Oct 2026, 11:39 UTC · 2 questions · ID 67fb649c4d64
Who asked
Industry
Manufacturing
Pages visited (25)
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  25. /Questions 1 and 2 asked here
Question 1

“I am an HR Manager”

Answer
Partly answered

The site says Hourglass is for marketing, sales and service teams sharing one customer record. It never says whether HR or people teams can use it, or what it does for them.

Section on the siteStatusTicket
/Start with the hubs your teams use mostPartly answers it
Clarify which teams Hourglass serves on /

Ticket

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Clarify which teams Hourglass serves on /

Who needs it: HR and people teams outside marketing, sales and service
Section: / › Start with the hubs your teams use most

What is missing:
- The site does not say whether HR or people teams can use Hourglass.
- There is no pointer for visitors from teams the hubs don't serve.

Where: Update this section: add a line under the cards "Smart CRM", "Marketing Hub", "Sales Hub" and "Service Hub", beside the closing line about adding Content, Data, Revenue and Agent Hub.

What to do:
1. Confirm with product whether Hourglass supports any HR or internal people use cases.
2. Add a short line naming the teams Hourglass is built for and where other teams can go with questions.

Done when: The home page hubs section says which teams Hourglass is built for and whether HR teams are among them.

From: conversation 67fb649c4d64, question 1: "I am an HR Manager"
Who needs it: HR and people teams outside marketing, sales and service
What is missing
  • The site does not say whether HR or people teams can use Hourglass.
  • There is no pointer for visitors from teams the hubs don't serve.
Where
Update this section: add a line under the cards "Smart CRM", "Marketing Hub", "Sales Hub" and "Service Hub", beside the closing line about adding Content, Data, Revenue and Agent Hub.
What to do
  1. Confirm with product whether Hourglass supports any HR or internal people use cases.
  2. Add a short line naming the teams Hourglass is built for and where other teams can go with questions.
Done when: The home page hubs section says which teams Hourglass is built for and whether HR teams are among them.
Answer full page
Thanks for letting me know. Hourglass is built for marketing, sales and service teams working from one shared customer record, so it isn't an HR tool. If you're exploring it for your company, I can show you how Hourglass works or what it costs.
Sections in the answer pageStatus
/Grow every customer relationship from one shared recordAnswers it
/Start with the hubs your teams use mostPartly answers it
Question 2

“I am developer in CRM”

Answer
Partly answered

The /platform page covers two-way syncs, custom objects, field-level permissions and change history. The site never mentions a public API, webhooks, authentication or developer documentation.

Section on the siteStatusTicket
/platformThe tools in Data HubMissing here
Add an API and webhooks section to /platform

Ticket

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Add an API and webhooks section to /platform

Who needs it: Developers and technical teams building on a CRM
Section: /platform › The tools in Data Hub

What is missing:
- No public API is mentioned anywhere on the site.
- Webhooks and the events they send are not mentioned.
- How developers authenticate against the platform is not stated.
- There is no link to developer documentation or a sandbox.

Where: New section on /platform, placed after "The tools in Data Hub".
  Related sections: The tools in Data Hub · Your data, connected and under control · Data syncs · Custom objects
  Main topics: What the API covers · Authentication · Webhook events and retries · Request limits by plan · Developer documentation and sandbox

What to do:
1. Confirm with engineering which APIs, webhook events, authentication methods and limits Hourglass offers.
2. Add the section with one item per capability and a link to the developer documentation.
3. Link the new section from the Data syncs and Custom objects cards.

Done when: /platform has a section naming what the API covers, the webhook events and where to find developer documentation.

From: conversation 67fb649c4d64, question 2: "I am developer in CRM"
Who needs it: Developers and technical teams building on a CRM
What is missing
  • No public API is mentioned anywhere on the site.
  • Webhooks and the events they send are not mentioned.
  • How developers authenticate against the platform is not stated.
  • There is no link to developer documentation or a sandbox.
Where
New section on /platform, placed after "The tools in Data Hub".
Related sections
The tools in Data Hub · Your data, connected and under control · Data syncs · Custom objects
Main topics
What the API covers · Authentication · Webhook events and retries · Request limits by plan · Developer documentation and sandbox
What to do
  1. Confirm with engineering which APIs, webhook events, authentication methods and limits Hourglass offers.
  2. Add the section with one item per capability and a link to the developer documentation.
  3. Link the new section from the Data syncs and Custom objects cards.
Done when: /platform has a section naming what the API covers, the webhook events and where to find developer documentation.
/resourcesGuides to get you startedMissing here
Add a developer guide card to /resources

Ticket

Paste this into your ticketing tool.

Add a developer guide card to /resources

Who needs it: Developers and technical teams building on a CRM
Section: /resources › Guides to get you started

What is missing:
- The guides cover first day, migration, agents and security, but none covers building on the API or using webhooks.

Where: Update this section: add a fifth card beside "Your first day", "Moving from your current CRM", "How agents work in Hourglass" and "Security and control".

What to do:
1. Confirm with engineering which developer resources exist to link to.
2. Add a guide card listing the API, webhooks and documentation, linking to the new /platform section.

Done when: /resources shows a developer guide card that links to the API and webhooks information.
Depends on: Add an API and webhooks section to /platform

From: conversation 67fb649c4d64, question 2: "I am developer in CRM"
Who needs it: Developers and technical teams building on a CRM
What is missing
  • The guides cover first day, migration, agents and security, but none covers building on the API or using webhooks.
Where
Update this section: add a fifth card beside "Your first day", "Moving from your current CRM", "How agents work in Hourglass" and "Security and control".
What to do
  1. Confirm with engineering which developer resources exist to link to.
  2. Add a guide card listing the API, webhooks and documentation, linking to the new /platform section.
Done when: /resources shows a developer guide card that links to the API and webhooks information.
Depends on: “Add an API and webhooks section to /platform”
Answer full page
Welcome. Here's a page for technical teams on how Hourglass connects your systems into one customer record, with two-way syncs, custom objects and field-level permissions. If you'd like detail on the API or webhooks, just ask.
Open the answer page ↗
Sections in the answer pageStatus
/platformOne customer record your systems can trustAnswers it
/platformYour data, connected and under controlAnswers it
/platformThe tools in Data HubMissing here
/resourcesGuides to get you startedMissing here

Questions and answers are shown as recorded. Status, what is missing and what to do are our analysis of the live site, read 22 Oct 2026.