Content Intelligence

Question 1

“How do I prove which campaigns brought in new accounts?”

Answer

Partly answered

The Marketing Hub page says reporting shows which campaigns started conversations, opened deals and closed revenue, with pipeline and revenue influenced by campaign. It never explains how credit is assigned (first touch, last touch or multi-touch), whether new accounts can be reported as sourced versus influenced, or how a campaign is credited with a newly won account.

Section on the site	Status	Ticket
/products/marketingReporting tied to revenue (card)	Partly answers it	Add attribution detail to campaign reporting on /products/marketing Ticket Paste this into your ticketing tool. Add attribution detail to campaign reporting on /products/marketing Section: /products/marketing › Reporting tied to revenue (card) What is missing: - How credit is assigned to campaigns (first touch, last touch or multi-touch) is not described. - Whether reports separate new accounts sourced by a campaign from accounts it only influenced is not stated. - No report or view is named that lists the new accounts each campaign brought in. Where: Update this section: add lines to the "Reporting tied to revenue" card beside "Pipeline and revenue influenced, by campaign". Related sections: Campaign reporting What to do: 1. Confirm with product which attribution models Marketing Hub supports and whether it reports sourced versus influenced new accounts. 2. Add the confirmed attribution models and a new-accounts-by-campaign line to the card. 3. Mirror the sourced versus influenced distinction in the "Campaign reporting" card text. Done when: /products/marketing names the attribution models available and how new accounts are credited to campaigns. From: conversation 5951e761b5d2, question 1: "How do I prove which campaigns brought in new accounts?" What is missing How credit is assigned to campaigns (first touch, last touch or multi-touch) is not described. Whether reports separate new accounts sourced by a campaign from accounts it only influenced is not stated. No report or view is named that lists the new accounts each campaign brought in. Where Update this section: add lines to the "Reporting tied to revenue" card beside "Pipeline and revenue influenced, by campaign". Related sections Campaign reporting What to do Confirm with product which attribution models Marketing Hub supports and whether it reports sourced versus influenced new accounts. Add the confirmed attribution models and a new-accounts-by-campaign line to the card. Mirror the sourced versus influenced distinction in the "Campaign reporting" card text. Done when: /products/marketing names the attribution models available and how new accounts are credited to campaigns.

Section on the site

Status

Ticket

/products/marketingReporting tied to revenue (card)

Partly answers it

Add attribution detail to campaign reporting on /products/marketing

What is missing

How credit is assigned to campaigns (first touch, last touch or multi-touch) is not described.
Whether reports separate new accounts sourced by a campaign from accounts it only influenced is not stated.
No report or view is named that lists the new accounts each campaign brought in.

Where

Update this section: add lines to the "Reporting tied to revenue" card beside "Pipeline and revenue influenced, by campaign".

Related sections: Campaign reporting

What to do

Confirm with product which attribution models Marketing Hub supports and whether it reports sourced versus influenced new accounts.
Add the confirmed attribution models and a new-accounts-by-campaign line to the card.
Mirror the sourced versus influenced distinction in the "Campaign reporting" card text.

Done when: /products/marketing names the attribution models available and how new accounts are credited to campaigns.

Answer full page

Marketing Hub ties every list, send and result to the customer record, so campaign reporting traces through to revenue and pipeline. Here is how that reporting works, plus how the Campaign Agent explains what worked after each send, with your team deciding what to keep.

Open the answer page ↗

Sections in the answer page	Status
/products/marketingCampaign reporting (card)	Answers it
/solutions/generate-demandWhat your marketing team notices (card)	Answers it
/products/marketingReporting tied to revenue (card)	Partly answers it

Questions and answers are shown as recorded. Status, what is missing and what to do are our analysis of the live site, read 22 Oct 2026.

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