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Generate demand

Fill the top of the funnel with buyers who fit

Attract the right companies, turn their visits into conversations and hand sales the leads that are ready, without adding another tool.

The Marketing Hub campaign screen: the Spring wholesale launch with 12,480 recipients, a 48.2% open rate and $1.2M pipeline influenced, beside a Campaign Agent suggestion to follow up with 1,240 engaged contacts.

The demand playbook

Four steps from first visit to qualified lead

Each step runs on the same customer record, so nothing gets lost between teams.

  1. Be found where buyers look

    Publish pages and posts that answer buyers’ questions. Track how AI assistants mention you, too.

  2. Capture every interested visitor

    Forms and chat write straight to the contact record. Every visit and download stays on the timeline.

  3. Nurture with campaigns that fit

    The Campaign Agent drafts a plan from your goal. Segments update as people act.

  4. Hand sales the ready leads

    Scoring flags leads that fit and are engaged. Sales sees the whole history before the first call.

A campaign plan drafted by the Campaign Agent for review: retail buyers re-engaged, 3,412 contacts, and three sends on days 1, 4 and 7, with Approve plan, Edit plan and Dismiss buttons.

What changes

What changes when demand runs on one record

A segment card: retail buyers re-engaged by three rules, 3,412 matching contacts, a Use in campaign button and an Updated just now chip.

What your marketing team notices

Marketing stops guessing which campaigns matter: every lead carries the pages, emails and events that brought it in, through to the closed deal.

Sales gets fewer, better leads with their history attached, and both teams look at the same report.

Learn more about Marketing Hub

TRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWARE

Illustrative customers for this demo.

  • Mercantile Bank
  • KeepCup
  • Suzuki
  • Arduino
  • Allica Bank
  • Panoramic Doors
  • Konica Minolta
  • Threekit
  • Alacrity Solutions
  • MVC Group
  • Viessmann
  • Eventus

Customer stories

Remarkable results, in every industry

Banks, retailers, manufacturers and software companies grow with Hourglass.

Illustrative stories for this demo.

See customer stories

“Our relationship managers see every product, conversation and service request for a business on one record. The Data Agent tells them which owners to call this week, and why.”

Daniel Okafor

Head of Relationship Banking, Allica Bank

  • 27%

    more cross-sell conversations per relationship manager

  • 6 weeks

    from kickoff to the first team live

Tell us what you’re working on, and we’ll show you how Hourglass fits