Hourglass for software companies
Grow from first trial to renewal on one record
Software
Built for product-led growth
Hourglass connects what users do in your product with what your teams do next.
Product usage on every record
Sync sign-ups, activity and plan from your product or warehouse, and act on them in campaigns, deals and tickets.
- Sign-ups, activity and plan, synced hourly
- Usage in campaigns, deals and tickets
- No custom code to maintain
Spot growth and risk early
The Data Agent explains which accounts are ready to grow and which are at risk, so success managers know where to start.
- Accounts ready to grow, with the reason
- Accounts at risk, before they leave
- A weekly list for your success team
Customer stories
How software companies grow from trial to renewal
Software companies use Hourglass to put product usage beside every deal and every support ticket.
Illustrative stories for this demo.
“Product usage sits right next to every trial in the CRM. The Data Agent flags the accounts that are ready to talk, and our reps reach them while they are still in the product.”
Noor Siddiqui
VP of Growth, Arduino
29%
more trials converted to paid
2x
faster lead routing
“New customers ask the same setup questions in their first month. The Customer Agent answers them from our docs, and my team spends onboarding calls on the customer’s goals instead.”
Tom Becker
Head of Customer Success, Threekit
45%
of onboarding questions answered by the Customer Agent
14 days
faster to first value
“We were paying for seven tools that didn’t talk to each other. Moving marketing, sales and support onto Hourglass gave every team the same numbers.”
Hannah Cho
Chief Revenue Officer, Eventus
7
tools replaced by Hourglass
5 weeks
to move every team over
Agents that work alongside every team
Learn more
Customer Agent
Answers routine questions and hands off with the whole conversation.
TRUSTED BY FAST-GROWING SOFTWARE COMPANIES
Illustrative customers for this demo.
