Account-based marketing
Pick the accounts you want, and win them together
The account playbookChoose the accounts
Build the list from fit and buying signals. The Data Agent explains why each account made it.
Map the buying group
See every person involved and how engaged they are. Spot the roles you haven’t reached yet.
Reach them everywhere at once
Ads, email and pages made for the account. Pages that speak to their industry.
Sell as one team
Reps see who engaged and with what. Shared reports show progress by account.
What changes
Why account-based work goes better on one platform
What your marketing team notices
When marketing and sales share a target list, nobody works an account twice and nobody misses one. Every touch, from an ad view to a meeting, sits on the account record.
Leaders see progress by account, not by channel, and can move effort to the accounts that are moving.
TRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWARE
Illustrative customers for this demo.
Customer stories
Remarkable results, in every industry
Banks, retailers, manufacturers and software companies grow with Hourglass.
Illustrative stories for this demo.
“Our relationship managers see every product, conversation and service request for a business on one record. The Data Agent tells them which owners to call this week, and why.”
Daniel Okafor
Head of Relationship Banking, Allica Bank
27%
more cross-sell conversations per relationship manager
6 weeks
from kickoff to the first team live
“We build segments from what people actually bought, online or from a café that stocks our cups, not from who opened an email. The Campaign Agent drafts the whole plan, and we spend our time on the offer instead of the setup.”
Sam Whitaker
Head of Ecommerce, KeepCup
31%
more repeat orders
4x
faster campaign builds
“Quotes, orders and dealer conversations used to live in three systems and a lot of inboxes. Now our sales team and our dealers work from the same account record, and quotes go out the same day.”
Grace Haddad
VP of Dealer Sales, Suzuki
34%
faster quote turnaround
3
legacy systems retired
