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Hourglass vs. building your own CRM

Some teams build a CRM on a database and a few scripts. It fits perfectly on day one, and then every change waits for an engineer. Hourglass gives you the flexibility without the upkeep.

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Data Hub's syncs: 1.2M records synced at 99.8% health, beside a Data Agent suggestion to merge 38 duplicate companies.

Buying Hourglass or building your own

Where your engineers’ time goes in each case.

Feature	Hourglass	A homegrown CRM
Flexibility	Custom objects, fields and pipelines, without code	Anything, once an engineer builds it
Upkeep	Updates, security and backups included	Your team maintains every part
AI agents	Ready to use, with permissions and review built in	A project to build, govern and maintain
Integrations	Ready-made two-way syncs	Custom code for each connection
Time to value	Weeks	Months, then ongoing work
Your data	Yours, and exportable at any time	Yours, in your own database

Keeping what you built

Hourglass connects to the systems you’ve built through two-way syncs, so you keep the parts that make you different.

Your engineers spend their time on your product instead of maintaining an internal CRM.

Customer stories

Teams that made the switch

They moved off separate tools and legacy systems one team at a time, and kept their history.

Illustrative stories for this demo.

See customer stories

“We were paying for seven tools that didn’t talk to each other. Moving marketing, sales and support onto Hourglass gave every team the same numbers.”

Hannah Cho

Chief Revenue Officer, Eventus

7
tools replaced by Hourglass
5 weeks
to move every team over

“Quotes, orders and dealer conversations used to live in three systems and a lot of inboxes. Now our sales team and our dealers work from the same account record, and quotes go out the same day.”

Grace Haddad

VP of Dealer Sales, Suzuki

34%
faster quote turnaround
3
legacy systems retired

“Our branch and contact center teams used to switch between four systems to answer one question. Now the Customer Agent drafts the reply from the customer’s record, and our staff approve it before it goes out.”

Priya Raman

VP of Customer Experience, Mercantile Bank