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Campaign Agent

A campaign plan from one sentence, ready for your team to shape

Tell the Campaign Agent the goal and the audience. It drafts the plan, the segments and the first content from what has worked before, and your team edits and approves every piece.

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A Campaign Agent plan for winter renewals: 6,240 contacts in four segments, beside the reason it chose one of them.

What’s included

What the Campaign Agent can do

Every draft waits for a person to approve it.

  • Campaign plans

    A goal, audience, channels and timeline, drafted in one pass.

  • Audience segments

    Segments built from what customers actually do.

  • Email and page drafts

    First drafts in your brand’s voice.

  • Approval steps

    Routes each piece to the right reviewer before it goes live.

  • Results summaries

    Explains what worked after every send.

  • Brand guardrails

    Uses your approved words, images and tone.

How it works

Plans that start from what worked

The agent learns from your past results; your team keeps the brand and the final say.

A winter renewals plan drafted from one sentence: the goal, the audience and the timeline.

A plan, not a blank page

It drafts the goal, audience, channels and timeline, so the team starts by reviewing instead of writing.

  • Goal, audience, channels and timeline
  • Drafted from one sentence
  • Ready for your team to review
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A past results card: six months of opens and pipeline across campaigns.

Built on your own results

It looks at which segments, subject lines and offers performed, and explains why it chose each one.

  • Segments, subject lines and offers that worked
  • A reason for every choice
  • Your team keeps the final say

Campaign Agent

Every send teaches the next one.

After each campaign, the Campaign Agent explains what worked and suggests what to change next time. Your team decides what to keep.

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  1. Reads the results

    Opens, replies, meetings and pipeline from every send.

  2. Explains what worked

    Points to the segments, subject lines and offers that made the difference.

  3. Suggests the next plan

    Your team keeps, changes or dismisses each suggestion.

A results summary from the Campaign Agent after a spring launch: what each send achieved and what to change next time.

Customer stories

Reach accounts while they’re still in the product

How a hardware and software platform lets the Data Agent flag the trials that are ready to talk.

Illustrative story for this demo.

See customer stories

“Product usage sits right next to every trial in the CRM. The Data Agent flags the accounts that are ready to talk, and our reps reach them while they are still in the product.”

Noor Siddiqui

VP of Growth, Arduino

  • 29%

    more trials converted to paid

  • 2x

    faster lead routing

Learn more about customer stories

Tell us what you’re working on, and we’ll show you how Hourglass fits

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