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Smart CRM

The free CRM every team can work from

Keep contacts, companies, deals and tickets on one record that marketing, sales, service and your agents all share. Start free with your whole team, and add hubs when you need them.

The Smart CRM record for Bellmere Bank: 48 contacts, four open deals and $1.4M lifetime value, beside a Data Agent suggestion to add Priya Shah as a contact.

Everything in the free Smart CRM

The free plan includes what your team needs to organize customers and follow up on time.

  • Contacts and companies

    Every person and account, with their full history in one timeline.

  • Deals and pipelines

    Track each deal by stage, and see what needs attention today.

  • Tasks and reminders

    Follow-ups that land in the right person’s queue.

  • Shared inbox

    Email and chat from customers in one place, linked to their record.

  • Reports

    Dashboards built from the same data every team uses.

  • Integrations

    Connect the tools you already use, from email to accounting.

How it works

Customer data your teams will actually keep up to date

Records update from the work people already do, so nobody has to choose between serving customers and typing.

Sam Whitaker's contact record at Juniper & Rye logging an email, a quarterly review meeting and a call on its own, beside a Data Agent suggestion to update the job title, with an Accept button.

Records that fill themselves in

Emails, meetings and calls log to the right contact and deal on their own. The Data Agent suggests missing details for a person to approve.

  • Emails, meetings and calls logged for you
  • Missing details suggested, never changed alone
  • One timeline every team can read
Learn more about the Data Agent
A wholesale deal pipeline with the stages Qualified, Samples sent (new), Proposal and Contract, beside a new Home store dropdown property being added without code.

Shaped around how your business works

Add custom properties, objects and pipelines without code, and give each team the views it needs on the same record.

  • Custom properties, objects and stages
  • A view for each team on one record
  • Changes without writing code
Learn more about Data Hub

Data Agent

An agent that notices. A team that approves.

The Data Agent reads the emails, meetings and calls your team already has, and suggests the contacts and details your records are missing. Nothing changes until someone approves it.

  1. Reads every conversation

    Finds the people, companies and details mentioned in emails, meetings and calls.

  2. Suggests the updates

    Proposes new contacts, missing fields and duplicate merges, with the reason for each.

  3. Waits for your approval

    Your team approves, edits or dismisses. Every change is logged on the record.

Suggested updates for Bellmere Bank, prepared by the Data Agent: a new contact, a missing industry and a duplicate merge, with Approve changes, Review each and Dismiss buttons.

TRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWARE

Illustrative customers for this demo.

  • Mercantile Bank
  • KeepCup
  • Suzuki
  • Arduino
  • Allica Bank
  • Panoramic Doors
  • Konica Minolta
  • Threekit
  • Alacrity Solutions
  • MVC Group
  • Viessmann
  • Eventus

Customer stories

Remarkable results, in every industry

Banks, retailers, manufacturers and software companies grow with Hourglass.

Illustrative stories for this demo.

See customer stories

“Our relationship managers see every product, conversation and service request for a business on one record. The Data Agent tells them which owners to call this week, and why.”

Daniel Okafor

Head of Relationship Banking, Allica Bank

  • 27%

    more cross-sell conversations per relationship manager

  • 6 weeks

    from kickoff to the first team live

Tell us what you’re working on, and we’ll show you how Hourglass fits