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Hourglass for small businesses

Everything you need to find and keep customers, from day one

Start free with the Smart CRM, then add the Starter edition of each hub when you’re ready. Guided setup gets your team working without hiring a consultant.

A small coffee roaster's free Smart CRM: 640 contacts, 12 open deals and a getting-started checklist, beside a Customer Agent answer about wholesale orders.

Starter bundle

Grow into Hourglass, not out of it

The tools that help a small team serve customers like a big one, at a price that fits.

A customer's record with their last email, an open deal and an answered support request together.

One place for every customer

Contacts, emails, deals and support requests live on one record, so nothing slips through the cracks when you get busy.

  • Contacts, emails and deals together
  • Support requests on the same record
  • Nothing slips when you’re busy
Learn more about the Smart CRM record
A Customer Agent card: six months of questions answered by the agent and handed to the owner.

Agents that act like extra hands

Add a Customer Agent seat to answer common questions while you’re busy, within the topics you choose, and hand the rest to you.

  • Answers within the topics you choose
  • Hands the rest to you
  • One agent seat to start
Learn more about the Customer Agent

What every plan includes

Start with the Smart CRM for free. Add hubs and agents when your team is ready.

  • Smart CRM

    Contacts, companies, deals and tickets, free for your whole team.

  • Hubs as you need them

    Add Marketing, Sales, Service, Content, Data or Revenue Hub one at a time.

  • Agents when you’re ready

    Add agent seats on any paid plan, team by team, and see what each costs before you turn it on.

  • Onboarding

    Guided setup on paid plans, with a specialist for larger teams.

  • Support

    Help by chat and email on every plan, and by phone on paid plans.

  • Integrations

    Connect the tools you already use from the app marketplace.

TRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWARE

Illustrative customers for this demo.

  • Mercantile Bank
  • KeepCup
  • Suzuki
  • Arduino
  • Allica Bank
  • Panoramic Doors
  • Konica Minolta
  • Threekit
  • Alacrity Solutions
  • MVC Group
  • Viessmann
  • Eventus

Customer stories

Remarkable results, in every industry

Banks, retailers, manufacturers and software companies grow with Hourglass.

Illustrative stories for this demo.

See customer stories

“Our relationship managers see every product, conversation and service request for a business on one record. The Data Agent tells them which owners to call this week, and why.”

Daniel Okafor

Head of Relationship Banking, Allica Bank

  • 27%

    more cross-sell conversations per relationship manager

  • 6 weeks

    from kickoff to the first team live

Start free today, and add hubs when you’re ready