21 Oct 2026, 09:27 UTC · 2 questions · ID 68a657a62244
Who asked
Persona
CMO (Chief Marketing Officer)
Company
Whirlpool Corporation
Industry
Manufacturing
Pages visited (1)
/solutions/manufacturingQuestions 1 and 2 asked here
Question 1
“How can Hourglass help a manufacturer market through its distributors?”
Answer
Partly answered
The site covers routing leads to partners, deal registration in a shared portal, approved content for partners and a manufacturer's distributor portal story. It never explains how a manufacturer runs marketing campaigns with or through distributors, such as co-branded campaigns, campaigns aimed at distributors' end customers or what campaign activity distributors can see.
Add partner co-marketing to the channel playbook on /solutions/sell-through-partners
Who needs it: Manufacturers selling through distributors (this visitor: Whirlpool Corporation)
What is missing
No explanation of running marketing campaigns with or through distributors, such as co-branded email or campaigns to distributors' end customers.
No mention of whether distributors can see or join the campaigns that reach their accounts.
Marketing Hub and the Campaign Agent are not linked to channel marketing.
Where
Update this section: extend the "Equip partners to sell" card, beside "Share leads fairly", "Register and track deals" and "Pay partners on time", with how campaigns run through partners.
Related sections
Everything marketing needs, on one record
What to do
Confirm with product which partner marketing capabilities exist: co-branded campaigns, campaigns sent to distributors' customers, and campaign visibility in the partner portal.
Add the confirmed capabilities to the playbook step, and link to /products/marketing.
Done when: /solutions/sell-through-partners explains how a manufacturer runs campaigns with or through its distributors and what distributors see.
Add a distributor marketing card to /solutions/manufacturing
Who needs it: Manufacturing marketing leaders (this visitor: Whirlpool Corporation)
What is missing
The manufacturing page covers quotes and service but says nothing about marketing through distributors.
No link from the manufacturing page to the channel playbook on /solutions/sell-through-partners.
Where
Update this section: add a third card beside "Quotes from your real price lists" and "Service history on every ticket".
Related sections
How manufacturers keep sales, service and partners in step
What to do
Add a card on marketing with and through distributors, using the capabilities confirmed for the channel playbook.
Link the card to /solutions/sell-through-partners and to the Viessmann story.
Done when: /solutions/manufacturing has a card on marketing through distributors linking to the channel playbook. Depends on: “Add partner co-marketing to the channel playbook on /solutions/sell-through-partners”
Add partner and distributor campaigns to /products/marketing
Who needs it: Marketing teams at companies selling through distributors and resellers
What is missing
Marketing Hub's tools never mention campaigns run with or for distributors and resellers.
Where
Update this section: extend the "Handoff to sales" card, beside "Campaign reporting", to cover handing leads and campaigns to channel partners.
Related sections
Four steps to a channel that sells
What to do
Confirm with product how Marketing Hub supports campaigns to and through partners.
Add the confirmed capability to the card and link it to /solutions/sell-through-partners.
Done when: /products/marketing names how campaigns work with distributors and resellers and links to the channel playbook. Depends on: “Add partner co-marketing to the channel playbook on /solutions/sell-through-partners”
Answer full page
This page shows how Hourglass helps manufacturers grow through distributors and resellers. It covers sharing leads and giving partners the content they need from one CRM, the four steps to a channel that sells, and how Hourglass follows each account from the first quote through years of service.
The site describes a partner portal where distributors register deals, get leads and find approved content. It never says whether distributors can see the campaigns a manufacturer runs, or what campaign details or results they get.
Add campaign visibility for partners to the channel playbook on /solutions/sell-through-partners
Who needs it: Manufacturers selling through distributors and resellers
What is missing
Whether partners can see the campaigns the brand runs in the partner portal is not stated.
Which campaign details partners see, such as schedule, content or results, is not stated.
Whether visibility can be limited by partner, region or campaign is not stated.
Where
Update this section: Add a line to "Equip partners to sell", beside "Approved pages, decks and spec sheets.", or a fifth card after "Pay partners on time".
Related sections
What changes for your channel team
What to do
Confirm with product what partners can see of campaigns in the portal and how access is controlled.
Add the confirmed campaign visibility and its controls to the playbook.
Link to the Marketing Hub page where campaigns are described.
Done when: /solutions/sell-through-partners states whether distributors can see the brand's campaigns in the portal and what they see. Depends on: “Add partner co-marketing to the channel playbook on /solutions/sell-through-partners”
Say what distributors see of campaigns on /solutions/manufacturing
Who needs it: Manufacturing marketing leaders (this visitor: Whirlpool Corporation)
What is missing
Whether distributors can see the manufacturer's campaigns is not mentioned on the manufacturing page.
How campaigns are shared with dealers and distributors is not described.
Where
Update this section: Add to the distributor marketing card planned beside "Quotes from your real price lists" and "Service history on every ticket".
Related sections
How manufacturers keep sales, service and partners in step
What to do
Confirm with product what distributors can see of campaigns in the partner portal.
Add the confirmed campaign visibility to the distributor marketing card.
Link the card to /solutions/sell-through-partners.
Done when: /solutions/manufacturing says whether distributors can see the manufacturer's campaigns and links to the channel page. Depends on: “Add a distributor marketing card to /solutions/manufacturing”
Add partner campaign visibility to /products/marketing
Who needs it: Marketing teams that sell through distributors
What is missing
Whether campaigns can be shared with or shown to partners is not mentioned in the Marketing Hub tools.
Where
Update this section: Add to the partner and distributor campaigns content planned beside "Email campaigns" and "Handoff to sales".
What to do
Confirm with product whether Marketing Hub campaigns can be shared with partners in the portal.
Add the confirmed sharing option to the partner campaign content.
Done when: /products/marketing states whether campaigns can be shared with distributors and partners. Depends on: “Add partner and distributor campaigns to /products/marketing”
Answer full page
Partners work in their own portal, where you share leads, track their deals and give them the content they need to sell, all from the same CRM your team uses. I can't confirm here whether distributors can see the campaigns you run, so the team can walk you through exactly what partners see.