Content Intelligence

Question 1

“Can we see which trade show leads turned into quotes?”

Answer

Partly answered

Marketing Hub reporting ties campaigns to conversations, deals and revenue, and Revenue Hub quotes sit on the same deals. The site never mentions trade shows or events as a campaign source, how event leads get onto the record, or a report from campaign to quote stage.

Section on the site	Status	Ticket
/products/marketingReporting tied to revenue (card)	Partly answers it	Add event and trade show attribution to quotes on /products/marketing Ticket Paste this into your ticketing tool. Add event and trade show attribution to quotes on /products/marketing Section: /products/marketing › Reporting tied to revenue (card) What is missing: - Trade shows and other offline events are not named as a campaign or channel that reporting can track. - How leads collected at an event get onto the customer record is not explained. - Reporting stops at deals and revenue; it never says marketers can see which campaign leads reached a quote. Where: Update this section: add to the bullet list of the "Reporting tied to revenue" card, beside "Pipeline and revenue influenced, by campaign". Related sections: Campaign reporting · Quotes your team can send with confidence What to do: 1. Confirm with product whether events can be set up as campaigns, how event lead lists are imported and whether campaign reports can show quote stage from Revenue Hub. 2. Add a bullet on tracking offline events as campaigns and one on following campaign leads through to quotes. 3. Link the quote bullet to /products/revenue. Done when: /products/marketing says whether trade show leads can be tracked as a campaign and followed through to quotes. From: conversation b3e222dd56c5, question 1: "Can we see which trade show leads turned into quotes?" What is missing Trade shows and other offline events are not named as a campaign or channel that reporting can track. How leads collected at an event get onto the customer record is not explained. Reporting stops at deals and revenue; it never says marketers can see which campaign leads reached a quote. Where Update this section: add to the bullet list of the "Reporting tied to revenue" card, beside "Pipeline and revenue influenced, by campaign". Related sections Campaign reporting · Quotes your team can send with confidence What to do Confirm with product whether events can be set up as campaigns, how event lead lists are imported and whether campaign reports can show quote stage from Revenue Hub. Add a bullet on tracking offline events as campaigns and one on following campaign leads through to quotes. Link the quote bullet to /products/revenue. Done when: /products/marketing says whether trade show leads can be tracked as a campaign and followed through to quotes.
/solutions/manufacturingBuilt for complex products and long relationships	Missing here	Add trade show lead tracking to /solutions/manufacturing Ticket Paste this into your ticketing tool. Add trade show lead tracking to /solutions/manufacturing Who needs it: Manufacturing marketing leaders (this visitor: Whirlpool Corporation) Section: /solutions/manufacturing › Built for complex products and long relationships What is missing: - The manufacturing page covers quotes and service but says nothing about marketing, trade shows or tracing event leads to quotes. Where: Update this section: add a third card beside "Quotes from your real price lists" and "Service history on every ticket". Related sections: Reporting tied to revenue What to do: 1. Confirm with product how event leads are captured and reported for manufacturers. 2. Add a card on bringing trade show leads onto the account and seeing which became quotes, linking to /products/marketing. Done when: /solutions/manufacturing has a card explaining how trade show leads are followed through to quotes. Depends on: Add event and trade show attribution to quotes on /products/marketing From: conversation b3e222dd56c5, question 1: "Can we see which trade show leads turned into quotes?" Who needs it: Manufacturing marketing leaders (this visitor: Whirlpool Corporation) What is missing The manufacturing page covers quotes and service but says nothing about marketing, trade shows or tracing event leads to quotes. Where Update this section: add a third card beside "Quotes from your real price lists" and "Service history on every ticket". Related sections Reporting tied to revenue What to do Confirm with product how event leads are captured and reported for manufacturers. Add a card on bringing trade show leads onto the account and seeing which became quotes, linking to /products/marketing. Done when: /solutions/manufacturing has a card explaining how trade show leads are followed through to quotes. Depends on: “Add event and trade show attribution to quotes on /products/marketing”

Section on the site

Status

Ticket

/products/marketingReporting tied to revenue (card)

Partly answers it

Add event and trade show attribution to quotes on /products/marketing

What is missing

Trade shows and other offline events are not named as a campaign or channel that reporting can track.
How leads collected at an event get onto the customer record is not explained.
Reporting stops at deals and revenue; it never says marketers can see which campaign leads reached a quote.

Where

Update this section: add to the bullet list of the "Reporting tied to revenue" card, beside "Pipeline and revenue influenced, by campaign".

Related sections: Campaign reporting · Quotes your team can send with confidence

What to do

Confirm with product whether events can be set up as campaigns, how event lead lists are imported and whether campaign reports can show quote stage from Revenue Hub.
Add a bullet on tracking offline events as campaigns and one on following campaign leads through to quotes.
Link the quote bullet to /products/revenue.

Done when: /products/marketing says whether trade show leads can be tracked as a campaign and followed through to quotes.

/solutions/manufacturingBuilt for complex products and long relationships

Missing here

Add trade show lead tracking to /solutions/manufacturing

Who needs it: Manufacturing marketing leaders (this visitor: Whirlpool Corporation)

What is missing

The manufacturing page covers quotes and service but says nothing about marketing, trade shows or tracing event leads to quotes.

Where

Update this section: add a third card beside "Quotes from your real price lists" and "Service history on every ticket".

Related sections: Reporting tied to revenue

What to do

Confirm with product how event leads are captured and reported for manufacturers.
Add a card on bringing trade show leads onto the account and seeing which became quotes, linking to /products/marketing.

Done when: /solutions/manufacturing has a card explaining how trade show leads are followed through to quotes.
Depends on: “Add event and trade show attribution to quotes on /products/marketing”

Answer full page

Marketing Hub keeps every list, send and result tied to the customer record, and its reporting connects campaigns to revenue. Quotes in Revenue Hub sit on the same deals, so leads from an event can be followed from first contact through to the quote. The site doesn't describe trade show tracking specifically, so I can put you in touch with the team to walk through your exact setup.

Open the answer page ↗

Sections in the answer page	Status
/products/revenueQuotes your team can send with confidence (card)	Answers it
/products/marketingReporting tied to revenue (card)	Partly answers it
/solutions/manufacturingBuilt for complex products and long relationships	Missing here

Questions and answers are shown as recorded. Status, what is missing and what to do are our analysis of the live site, read 22 Oct 2026.

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