21 Oct 2026, 09:27 UTC · 1 question · ID c91a39a46ee1
Who asked
Persona
CMO (Chief Marketing Officer)
Company
Whirlpool Corporation
Industry
Manufacturing
Pages visited (1)
/products/campaign-agentQuestion 1 asked here
Question 1
“How does the Campaign Agent choose an audience?”
Answer
Partly answered
The Campaign Agent page says the team gives it a goal and an audience, that segments come from what customers do, and that it explains which past segments performed. It doesn't say which record data it reads or how it decides who belongs in a segment; that detail appears only on the Marketing Hub page.
Explain how the Campaign Agent picks an audience on /products/campaign-agent
What is missing
The record data the agent reads to build an audience, such as engagement, deal stages and service history, is not named on this page.
How the agent decides who belongs in a proposed segment is not explained.
How the team can change or narrow a proposed audience before approving it is not stated.
Where
Update this section: Expand the "Audience segments" card, which now reads only "Segments built from what customers actually do."
Related sections
Researches the audience (Marketing Hub) · Built on your own results
What to do
Confirm with product which record fields and signals the Campaign Agent uses to propose an audience, and how a team can edit the proposal.
Add the confirmed signals and the selection logic to the card, and add a link to the Marketing Hub agent steps.
Done when: /products/campaign-agent names the data the Campaign Agent uses to choose an audience and how the team can adjust it.
Answer full page
The Campaign Agent starts from your goal and audience, then researches that audience and builds segments from what has worked before. Here is how it plans a campaign and what it can do, with your team approving every draft.