22 Oct 2026, 10:03 UTC · 1 question · ID ca23167f941a
Who asked
Persona
Marketing Director
Company
Charles Schwab
Industry
Financial services
Pages visited (1)
/securityQuestion 1 asked here
Question 1
“How do we keep client data safe when marketing uses it?”
Answer
Partly answered
Field-level permissions by role and team, audit history, encryption and approval before agents send anything are covered. The site never explains how client data is protected specifically when marketing uses it, such as limits on exports and segments, or how consent and opt-outs are handled.
Add client data protection in campaigns to /solutions/financial-services
Who needs it: Financial services (banks, credit unions and insurers)
What is missing
No mention of how client account and financial data is restricted for marketing teams building campaigns.
Consent and opt-out handling for client communications is not covered.
Where
Update this section: add a line to the "Approvals where you need them" card, after "Review steps for campaigns, outreach and replies".
Related sections
Security and control, built into every hub
What to do
Confirm with product and compliance how field permissions and consent tracking apply to marketing roles in financial services.
Add a line on restricting client data for marketing and link it to the marketing controls on /security.
Done when: /solutions/financial-services states how client data is restricted and consent is respected when marketing runs campaigns. Depends on: “Add marketing data-use controls to /security”
Answer full page
Hourglass lets you decide who can see and change each field, keeps an audit history of changes and encrypts your data. The Campaign Agent works only inside the permissions you set, and nothing goes out until someone on your team approves it.