21 Oct 2026, 10:52 UTC · 1 question · ID 2b714c8184ec
Who asked
Persona
CFO (Chief Financial Officer)
Company
Whirlpool Corporation
Industry
Manufacturing
Pages visited (1)
/why-hourglassQuestion 1 asked here
Question 1
“What payback should we expect compared with keeping our current CRM?”
Answer
Partly answered
Plan prices and a legacy-suite comparison on time to go live and pricing model are covered. The site never states a payback period, a return on investment, or a cost comparison against keeping an existing CRM, and no customer story reports a financial payback.
Who needs it: CFOs and finance leaders weighing a CRM switch (this visitor: Whirlpool Corporation)
What is missing
No typical payback period after switching to Hourglass is given.
No comparison of the cost of keeping a current CRM against moving to Hourglass.
No method for a buyer to estimate payback for their own team.
Where
New section on /why-hourglass, placed after "Why teams choose Hourglass".
Related sections
Easy to start · Quick to switch · Remarkable results, in every industry
Main topics
typical payback period customers see · cost drivers compared with keeping the current CRM, such as licences, admin time, consultants and retired tools · how to estimate payback for your own team · customer examples with financial outcomes
What to do
Confirm with the revenue team and customer success which payback figures or estimation method can be published.
Add the section with the confirmed figures or method and the cost drivers behind them.
Link it to the legacy-suite comparison and the pricing page.
Done when: /why-hourglass states what payback customers can expect or how to estimate it against keeping their current CRM.
Add a cost and payback comparison to /compare/legacy-crm
What is missing
The Pricing row describes billing models but gives no total cost of ownership comparison.
No payback period is compared between moving to Hourglass and staying on a legacy suite.
Where
Update this section: add a row beside "Pricing" and "Time to go live" in the comparison table.
Related sections
Moving from a legacy suite
What to do
Confirm with the revenue team what cost of ownership and payback figures can be stated.
Add a cost-and-payback row comparing Hourglass with legacy suites using the confirmed figures.
Done when: /compare/legacy-crm shows how cost of ownership and payback compare with staying on a legacy suite. Depends on: “Add a payback section to /why-hourglass”
Add financial outcomes to manufacturing stories on /solutions/manufacturing
Who needs it: Manufacturing (this visitor: Whirlpool Corporation)
What is missing
Manufacturing stories report quote speed and retired systems but no payback period or cost savings.
Where
Update this section: add a payback or cost-saving figure to the "Suzuki" card beside its quote turnaround and legacy systems retired metrics.
Related sections
Konica Minolta · Viessmann
What to do
Confirm with customer marketing which manufacturing customers can share payback or cost-saving figures.
Add the confirmed figure to the story card.
Done when: At least one manufacturing story on /solutions/manufacturing reports a payback period or cost saving.
Answer full page
We don't publish a payback figure, so I can't give you one, but the team can work through the numbers with you. In the meantime, this page shows how Hourglass compares with a legacy CRM on cost and time to go live, what changes after switching, and what each plan costs.