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22 Oct 2026, 09:18 UTC · 3 questions · ID 69d71f453320
Who asked
Industry
Manufacturing
Pages visited (40)
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  38. /Question 1 asked here
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  40. /chat-responseQuestions 2 and 3 asked here
Question 1

“I want use a marketing automation agent? that focuses on ABM what should i consider?”

Answer
Partly answered

The site covers the four account-based marketing steps, what the Campaign Agent drafts, and the permissions, approvals and activity log in Agent Hub. It never says whether the Campaign Agent can plan campaigns for a target account list or buying group, or which agent drafts the account-specific ads and emails in the ABM playbook.

Section on the siteStatusTicket
/solutions/account-based-marketingReach them everywhere at once (card)Partly answers it
Name the agent behind account-based outreach on /solutions/account-based-marketing

Ticket

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Name the agent behind account-based outreach on /solutions/account-based-marketing

Who needs it: Marketing teams running account-based campaigns
Section: /solutions/account-based-marketing › Reach them everywhere at once (card)

What is missing:
- The step does not say which agent drafts the ads, emails and pages made for each target account.
- The step does not say that account-specific drafts wait for a person's approval.

Where: Update this section: extend the "Reach them everywhere at once" card, beside "Choose the accounts" and "Map the buying group".
  Related sections: What the Campaign Agent can do · Everything you need to run agents responsibly

What to do:
1. Confirm with product which agent drafts account-specific ads, emails and pages, and how approval works for them.
2. Add a line to the card naming that agent and its approval step, linking to /products/campaign-agent.

Done when: The "Reach them everywhere at once" step on /solutions/account-based-marketing names the agent that drafts account outreach and says drafts wait for approval.
Depends on: Add an account-based campaigns card to /products/campaign-agent

From: conversation 69d71f453320, question 1: "I want use a marketing automation agent? that focuses on ABM what should i consider?"
Who needs it: Marketing teams running account-based campaigns
What is missing
  • The step does not say which agent drafts the ads, emails and pages made for each target account.
  • The step does not say that account-specific drafts wait for a person's approval.
Where
Update this section: extend the "Reach them everywhere at once" card, beside "Choose the accounts" and "Map the buying group".
Related sections
What the Campaign Agent can do · Everything you need to run agents responsibly
What to do
  1. Confirm with product which agent drafts account-specific ads, emails and pages, and how approval works for them.
  2. Add a line to the card naming that agent and its approval step, linking to /products/campaign-agent.
Done when: The "Reach them everywhere at once" step on /solutions/account-based-marketing names the agent that drafts account outreach and says drafts wait for approval.
Depends on: “Add an account-based campaigns card to /products/campaign-agent”
/products/campaign-agentWhat the Campaign Agent can doPartly answers it
Add an account-based campaigns card to /products/campaign-agent

Ticket

Paste this into your ticketing tool.

Add an account-based campaigns card to /products/campaign-agent

Who needs it: Marketing teams running account-based campaigns
Section: /products/campaign-agent › What the Campaign Agent can do

What is missing:
- No mention of whether the Campaign Agent can plan a campaign for a target account list.
- No mention of whether its segments can target a buying group within an account rather than individual contacts.

Where: Update this section: add a card beside "Campaign plans" and "Audience segments".
  Related sections: Four steps to land a target account

What to do:
1. Confirm with product whether the Campaign Agent plans campaigns for target accounts and buying groups, and what it uses to choose them.
2. Add a card describing that capability, linking to /solutions/account-based-marketing.

Done when: /products/campaign-agent states whether and how the Campaign Agent plans campaigns for target accounts and buying groups.

From: conversation 69d71f453320, question 1: "I want use a marketing automation agent? that focuses on ABM what should i consider?"
Who needs it: Marketing teams running account-based campaigns
What is missing
  • No mention of whether the Campaign Agent can plan a campaign for a target account list.
  • No mention of whether its segments can target a buying group within an account rather than individual contacts.
Where
Update this section: add a card beside "Campaign plans" and "Audience segments".
Related sections
Four steps to land a target account
What to do
  1. Confirm with product whether the Campaign Agent plans campaigns for target accounts and buying groups, and what it uses to choose them.
  2. Add a card describing that capability, linking to /solutions/account-based-marketing.
Done when: /products/campaign-agent states whether and how the Campaign Agent plans campaigns for target accounts and buying groups.
Answer full page
Hourglass runs account-based work on the Campaign Agent and the Win target accounts playbook, with marketing and sales sharing one plan. When choosing an ABM agent, consider how it builds plans and segments, whether every draft waits for a person to approve it, and what controls you have over what it can read and do. This page covers the four ABM steps, what the Campaign Agent does, and the controls in Agent Hub.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/account-based-marketingWhy account-based work goes better on one platformAnswers it
/products/agentsPermissions and approvals (card)Answers it
/solutions/account-based-marketingReach them everywhere at once (card)Partly answers it
/products/campaign-agentWhat the Campaign Agent can doPartly answers it
Question 2

“Can I also see some clients, case studies and comparisons”

Answer
Partly answered

Manufacturing customer stories and a platform-versus-point-tools comparison are on the site. No story shows account-based marketing results, there are no full case studies, and no comparison covers standalone ABM tools.

Section on the siteStatusTicket
/solutions/account-based-marketingRemarkable results, in every industryPartly answers it
Add an account-based marketing customer story to /solutions/account-based-marketing

Ticket

Paste this into your ticketing tool.

Add an account-based marketing customer story to /solutions/account-based-marketing

Who needs it: Marketing and sales teams running account-based programs, including manufacturers
Section: /solutions/account-based-marketing › Remarkable results, in every industry

What is missing:
- None of the stories on the page describes a target-account program or its results.
- No manufacturing example of account-based marketing is shown.

Where: Update this section: add a story tab beside "Allica Bank", "KeepCup" and "Suzuki", or a page-specific variant of this slider.
  Related sections: Four steps to land a target account

What to do:
1. Confirm with the customer marketing team which customer ran an account-based program on Hourglass and the results they will approve.
2. Add that story with its target-account metrics to the slider on this page.

Done when: /solutions/account-based-marketing shows at least one customer story with account-based marketing results.

From: conversation 69d71f453320, question 2: "Can I also see some clients, case studies and comparisons"
Who needs it: Marketing and sales teams running account-based programs, including manufacturers
What is missing
  • None of the stories on the page describes a target-account program or its results.
  • No manufacturing example of account-based marketing is shown.
Where
Update this section: add a story tab beside "Allica Bank", "KeepCup" and "Suzuki", or a page-specific variant of this slider.
Related sections
Four steps to land a target account
What to do
  1. Confirm with the customer marketing team which customer ran an account-based program on Hourglass and the results they will approve.
  2. Add that story with its target-account metrics to the slider on this page.
Done when: /solutions/account-based-marketing shows at least one customer story with account-based marketing results.
/customersRemarkable results, in every industryPartly answers it
Add full case studies with a use-case filter to /customers

Ticket

Paste this into your ticketing tool.

Add full case studies with a use-case filter to /customers

Section: /customers › Remarkable results, in every industry

What is missing:
- Stories are a quote and two figures each, with no full case study.
- Stories can't be found by use case such as account-based marketing.

Where: Update this section: extend the stories "Allica Bank", "KeepCup" and "Suzuki" with links to full case studies, and add use-case labels.
  Related sections: How manufacturers keep sales, service and partners in step

What to do:
1. Confirm with the customer marketing team which customers agree to full case studies.
2. Write a case study page per customer covering challenge, setup and results, and link each from its tab.
3. Label each story by industry and use case so account-based examples are easy to find.

Done when: /customers links each story to a full case study and shows which use case it covers.
Depends on: Add an account-based marketing customer story to /solutions/account-based-marketing

From: conversation 69d71f453320, question 2: "Can I also see some clients, case studies and comparisons"
What is missing
  • Stories are a quote and two figures each, with no full case study.
  • Stories can't be found by use case such as account-based marketing.
Where
Update this section: extend the stories "Allica Bank", "KeepCup" and "Suzuki" with links to full case studies, and add use-case labels.
Related sections
How manufacturers keep sales, service and partners in step
What to do
  1. Confirm with the customer marketing team which customers agree to full case studies.
  2. Write a case study page per customer covering challenge, setup and results, and link each from its tab.
  3. Label each story by industry and use case so account-based examples are easy to find.
Done when: /customers links each story to a full case study and shows which use case it covers.
Depends on: “Add an account-based marketing customer story to /solutions/account-based-marketing”
/solutions/account-based-marketingWhat your marketing team notices (card)Partly answers it
Compare Hourglass with standalone ABM tools on /solutions/account-based-marketing

Ticket

Paste this into your ticketing tool.

Compare Hourglass with standalone ABM tools on /solutions/account-based-marketing

Who needs it: Marketing teams evaluating account-based marketing tools
Section: /solutions/account-based-marketing › What your marketing team notices (card)

What is missing:
- No comparison between running ABM on Hourglass and using a separate ABM tool alongside a CRM.
- No link to the comparison pages from the ABM page.

Where: Update this section: add points to the card "What your marketing team notices" and a link to /compare/point-tools.
  Related sections: One platform or a stack of tools

What to do:
1. Confirm with product which ABM differences (shared target list, buying group, account reporting) can be claimed against separate ABM tools.
2. Add those comparison points and a link to the point-tools comparison.

Done when: /solutions/account-based-marketing explains how Hourglass differs from a separate ABM tool and links to a comparison page.

From: conversation 69d71f453320, question 2: "Can I also see some clients, case studies and comparisons"
Who needs it: Marketing teams evaluating account-based marketing tools
What is missing
  • No comparison between running ABM on Hourglass and using a separate ABM tool alongside a CRM.
  • No link to the comparison pages from the ABM page.
Where
Update this section: add points to the card "What your marketing team notices" and a link to /compare/point-tools.
Related sections
One platform or a stack of tools
What to do
  1. Confirm with product which ABM differences (shared target list, buying group, account reporting) can be claimed against separate ABM tools.
  2. Add those comparison points and a link to the point-tools comparison.
Done when: /solutions/account-based-marketing explains how Hourglass differs from a separate ABM tool and links to a comparison page.
Answer full page
This page adds stories from manufacturers, Suzuki, Konica Minolta and Viessmann, to your account-based marketing view. It also compares one Hourglass platform with a stack of separate marketing, sales and service tools. The ABM playbook and the Campaign Agent's tools stay alongside them.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepAnswers it
/compare/point-toolsOne platform or a stack of toolsAnswers it
/solutions/account-based-marketingRemarkable results, in every industryPartly answers it
/customersRemarkable results, in every industryPartly answers it
/solutions/account-based-marketingWhat your marketing team notices (card)Partly answers it
Question 3

“I want use a marketing automation agent for faster onboarding?”

Answer
Partly answered

/solutions/onboard-customers covers the onboarding playbook, including emails triggered by what each customer has done. Neither that page nor /products/campaign-agent says that the Campaign Agent or any other agent drafts or runs onboarding messages.

Section on the siteStatusTicket
/solutions/onboard-customersGuide with timely messages (card)Partly answers it
Name the agent behind onboarding messages on /solutions/onboard-customers

Ticket

Paste this into your ticketing tool.

Name the agent behind onboarding messages on /solutions/onboard-customers

Section: /solutions/onboard-customers › Guide with timely messages (card)

What is missing:
- The onboarding steps never say whether an agent drafts or sends the triggered onboarding emails.
- There is no link from the onboarding playbook to the Campaign Agent.

Where: Update this section: Extend the "Guide with timely messages" card, beside "Share a clear plan" and "Measure time to value".
  Related sections: What the Campaign Agent can do

What to do:
1. Confirm with product which agent drafts onboarding messages and what approval it needs.
2. Add a line naming that agent and its approval step to the card.
3. Link the card to the agent's page.

Done when: The "Guide with timely messages" card on /solutions/onboard-customers names the agent that drafts onboarding messages and links to its page.
Depends on: Add an onboarding use card to /products/campaign-agent

From: conversation 69d71f453320, question 3: "I want use a marketing automation agent for faster onboarding?"
What is missing
  • The onboarding steps never say whether an agent drafts or sends the triggered onboarding emails.
  • There is no link from the onboarding playbook to the Campaign Agent.
Where
Update this section: Extend the "Guide with timely messages" card, beside "Share a clear plan" and "Measure time to value".
Related sections
What the Campaign Agent can do
What to do
  1. Confirm with product which agent drafts onboarding messages and what approval it needs.
  2. Add a line naming that agent and its approval step to the card.
  3. Link the card to the agent's page.
Done when: The "Guide with timely messages" card on /solutions/onboard-customers names the agent that drafts onboarding messages and links to its page.
Depends on: “Add an onboarding use card to /products/campaign-agent”
/products/campaign-agentWhat the Campaign Agent can doMissing here
Add an onboarding use card to /products/campaign-agent

Ticket

Paste this into your ticketing tool.

Add an onboarding use card to /products/campaign-agent

Section: /products/campaign-agent › What the Campaign Agent can do

What is missing:
- The Campaign Agent page doesn't mention onboarding new customers as a use.
- There is no description of onboarding sequences or messages that the agent drafts for approval.

Where: Update this section: Add a card beside "Campaign plans", "Audience segments" and "Email and page drafts".
  Related sections: Four steps from signature to first success

What to do:
1. Confirm with product that the Campaign Agent can plan onboarding message sequences triggered by customer actions.
2. Add a card describing onboarding use and its approval step.
3. Link the card to /solutions/onboard-customers.

Done when: /products/campaign-agent shows a card on using the agent for customer onboarding messages, linked to the onboarding playbook.

From: conversation 69d71f453320, question 3: "I want use a marketing automation agent for faster onboarding?"
What is missing
  • The Campaign Agent page doesn't mention onboarding new customers as a use.
  • There is no description of onboarding sequences or messages that the agent drafts for approval.
Where
Update this section: Add a card beside "Campaign plans", "Audience segments" and "Email and page drafts".
Related sections
Four steps from signature to first success
What to do
  1. Confirm with product that the Campaign Agent can plan onboarding message sequences triggered by customer actions.
  2. Add a card describing onboarding use and its approval step.
  3. Link the card to /solutions/onboard-customers.
Done when: /products/campaign-agent shows a card on using the agent for customer onboarding messages, linked to the onboarding playbook.
Answer full page
For onboarding, Hourglass turns a signed deal into a guided start with a shared plan, a checklist and timely messages at the moments customers usually get stuck. The Campaign Agent can draft those messages and segments, and every draft waits for a person to approve it. Your manufacturing stories and the comparison stay on the page.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/onboard-customersGet every new customer to value in their first weeksAnswers it
/solutions/onboard-customersGuide with timely messages (card)Partly answers it
/products/campaign-agentWhat the Campaign Agent can doMissing here

Questions and answers are shown as recorded. Status, what is missing and what to do are our analysis of the live site, read 22 Oct 2026.