23 Oct 2026, 12:21 UTC · 2 questions · ID 92b60000544a
Who asked
Persona
CFO (Chief Financial Officer)
Company
Whirlpool Corporation
Industry
Manufacturing
Pages visited (20)
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/Question 1 asked here
/chat-responseQuestion 2 asked here
Question 1
“show me all the case studies and customer stories”
Answer
Partly answered
The site has short quote-and-metric stories for thirteen customers, but they are scattered across industry, comparison and product pages; /customers and the home page show only Allica Bank, KeepCup and Suzuki. There are no full case studies covering a customer's challenge, rollout and results.
/customers shows only Allica Bank, KeepCup and Suzuki.
Mercantile Bank, Alacrity Solutions, Panoramic Doors, MVC Group, Konica Minolta, Viessmann, Arduino, Threekit, Eventus and Juniper & Rye appear only on industry, comparison or product pages.
Stories cannot be browsed or filtered by industry on /customers.
Where
Update this section: /customers, in the slider beside the "Allica Bank", "KeepCup" and "Suzuki" tabs, or in a grid that replaces the slider on this page.
Related sections
How manufacturers keep sales, service and partners in step · How banks, credit unions and insurers grow with Hourglass · How retailers turn shoppers into regulars · How software companies grow from trial to renewal · Teams that made the switch
What to do
Collect every customer story already published across the industry, comparison and product pages.
Add the stories to /customers, grouped or filterable by banking, retail, manufacturing and software.
Link each industry group to its matching solutions page.
Done when: /customers lists all thirteen customer stories published on the site, grouped by industry.
No story describes the customer's starting problem, what they rolled out and in what order.
Results are limited to two headline figures per customer, with no detail on how they were measured or over what period.
No story covers cost or payback.
Where
New section on /customers, placed after "Remarkable results, in every industry".
Related sections
Remarkable results, in every industry · Teams that made the switch · How manufacturers keep sales, service and partners in step
Main topics
Customer's challenge before Hourglass · Hubs and agents used · Rollout timeline · Measured results and how they were measured · Cost and payback
What to do
Confirm with the customer marketing team which customers have approved full case studies and what figures they can be published with.
Write a case study for at least one customer per industry, and add a section linking to them from /customers.
Done when: /customers links to full case studies covering at least one customer in each of banking, retail, manufacturing and software, each with a challenge, rollout and measured results.
Answer full page
Here are our customer stories, starting with manufacturers like Suzuki, Konica Minolta and Viessmann, then stories from every industry and from teams that switched to Hourglass. These are illustrative stories for this demo.
“Show me all the finance related case studies and customer stories”
Answer
Partly answered
The financial services page shows three bank and insurer stories (Mercantile Bank, Allica Bank, Alacrity Solutions), but /customers shows only Allica Bank. No story anywhere shows results for a finance team, such as faster invoicing, collections or month-end close.
Group the financial services stories together on /customers
Who needs it: Financial services (banks, credit unions and insurers)
What is missing
Mercantile Bank and Alacrity Solutions stories are not shown on /customers; only Allica Bank appears.
There is no way to see the banking and insurance stories together on /customers.
Where
Update this section: In the slider beside the "Allica Bank" card, add the "Mercantile Bank" and "Alacrity Solutions" cards, grouped as financial services.
Related sections
How banks, credit unions and insurers grow with Hourglass
What to do
Add the Mercantile Bank and Alacrity Solutions stories to the /customers slider next to Allica Bank.
Label or group the three stories as financial services, and link the group to /solutions/financial-services.
Done when: /customers shows the Mercantile Bank, Allica Bank and Alacrity Solutions stories together as financial services stories. Depends on: “Show every customer story on /customers”
Add finance team customer stories to /solutions/quote-to-cash
Who needs it: CFOs and finance teams (this visitor: CFO, Whirlpool Corporation)
What is missing
No customer story shows results for a finance team, such as invoicing speed, payment collection or month-end close.
The page about finance's view of quote to cash has no customer proof for finance leaders.
Where
New section on /solutions/quote-to-cash, placed after "Why finance likes it as much as sales".
Related sections
Four steps between a yes and the payment · Why finance likes it as much as sales · The tools in Revenue Hub
Main topics
Finance team results from customers · Time to invoice and payment collection · Month-end close and reconciliation · Discount approvals and quote accuracy · Finance leader quotes
What to do
Confirm with product marketing which customers have finance-team results that can be shown, and gather the figures.
Build a customer stories section with those stories and their metrics, after the finance section.
Link the section from /customers and from /products/revenue.
Done when: /solutions/quote-to-cash shows at least one customer story with results reported by a finance team.
Answer full page
Here are our stories from banks, credit unions and insurers: Mercantile Bank, Allica Bank and Alacrity Solutions, with their results. These are illustrative stories for this demo. If you meant stories about finance teams in particular, we don't have a set of those, but I can put you in touch with the team.