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23 Oct 2026, 13:24 UTC · 2 questions · ID a05ed5097637
Who asked
Persona
CMO (Chief Marketing Officer)
Company
Whirlpool Corporation
Industry
Manufacturing
Pages visited (38)
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  37. /Question 1 asked here
  38. /chat-responseQuestion 2 asked here
Question 1

“If we move our brands onto Hourglass, what happens to our SAP and product-registration data, and can my team still personalize from it?”

Answer
Partly answered

The site says Data Hub syncs ERPs both ways, that custom objects can model products and that segments use any field on the record. It never names SAP, never mentions product-registration data, and lists personalized pages only by industry, role or lifecycle stage, not by the products a customer owns.

Section on the siteStatusTicket
/products/dataTwo-way syncs, without custom code (card)Partly answers it
Name supported ERP systems, including SAP, on /products/data

Ticket

Paste this into your ticketing tool.

Name supported ERP systems, including SAP, on /products/data

Who needs it: IT and data teams setting up syncs
Section: /products/data › Two-way syncs, without custom code (card)

What is missing:
- SAP is not named among the ERPs Data Hub syncs with.
- There is no list of the ERP systems with ready-made syncs.

Where: Update this section: add a line listing supported ERPs under "Ready-made syncs for warehouses, ERPs and billing" in the "Two-way syncs, without custom code" card.
  Related sections: The tools in Data Hub

What to do:
1. Confirm with engineering which ERP systems, and which SAP products, have ready-made syncs.
2. Add the confirmed ERP names to the card, with a note on what syncs in each direction.

Done when: /products/data names each supported ERP, including whether SAP is supported.

From: conversation a05ed5097637, question 1: "If we move our brands onto Hourglass, what happens to our SAP and product-registration data, and can my team still personalize from it?"
Who needs it: IT and data teams setting up syncs
What is missing
  • SAP is not named among the ERPs Data Hub syncs with.
  • There is no list of the ERP systems with ready-made syncs.
Where
Update this section: add a line listing supported ERPs under "Ready-made syncs for warehouses, ERPs and billing" in the "Two-way syncs, without custom code" card.
Related sections
The tools in Data Hub
What to do
  1. Confirm with engineering which ERP systems, and which SAP products, have ready-made syncs.
  2. Add the confirmed ERP names to the card, with a note on what syncs in each direction.
Done when: /products/data names each supported ERP, including whether SAP is supported.
/products/dataCustom objects (card)Partly answers it
Add product registrations as a custom object example on /products/data

Ticket

Paste this into your ticketing tool.

Add product registrations as a custom object example on /products/data

Who needs it: Manufacturing (this visitor: Whirlpool Corporation)
Section: /products/data › Custom objects (card)

What is missing:
- Product-registration or installed-product data is not mentioned as something custom objects can hold.
- The card does not say whether custom object data can be used in segments and personalization.

Where: Update this section: extend the "Custom objects" card beside "Data syncs" and "Data quality".

What to do:
1. Confirm with product that registrations can be modelled as custom objects and used in segments and personalized pages.
2. Add registrations to the card's examples and a line on using custom object fields in marketing.

Done when: The "Custom objects" card on /products/data mentions product registrations and whether marketing can use them.

From: conversation a05ed5097637, question 1: "If we move our brands onto Hourglass, what happens to our SAP and product-registration data, and can my team still personalize from it?"
Who needs it: Manufacturing (this visitor: Whirlpool Corporation)
What is missing
  • Product-registration or installed-product data is not mentioned as something custom objects can hold.
  • The card does not say whether custom object data can be used in segments and personalization.
Where
Update this section: extend the "Custom objects" card beside "Data syncs" and "Data quality".
What to do
  1. Confirm with product that registrations can be modelled as custom objects and used in segments and personalized pages.
  2. Add registrations to the card's examples and a line on using custom object fields in marketing.
Done when: The "Custom objects" card on /products/data mentions product registrations and whether marketing can use them.
/products/contentPersonalized pages (card)Partly answers it
Explain personalizing pages from customer record data on /products/content

Ticket

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Explain personalizing pages from customer record data on /products/content

Section: /products/content › Personalized pages (card)

What is missing:
- Personalized pages are described only by industry, role or lifecycle stage.
- It is not said whether pages can be personalized from synced ERP data or products a customer owns.

Where: Update this section: extend the "Personalized pages" card beside "Brand library" and "AI search visibility".
  Related sections: Everything marketing needs, on one record

What to do:
1. Confirm with product which record fields, including custom objects, can drive page personalization.
2. Add the supported personalization sources to the card.

Done when: /products/content says which customer record data, including custom objects, can drive personalized pages.

From: conversation a05ed5097637, question 1: "If we move our brands onto Hourglass, what happens to our SAP and product-registration data, and can my team still personalize from it?"
What is missing
  • Personalized pages are described only by industry, role or lifecycle stage.
  • It is not said whether pages can be personalized from synced ERP data or products a customer owns.
Where
Update this section: extend the "Personalized pages" card beside "Brand library" and "AI search visibility".
Related sections
Everything marketing needs, on one record
What to do
  1. Confirm with product which record fields, including custom objects, can drive page personalization.
  2. Add the supported personalization sources to the card.
Done when: /products/content says which customer record data, including custom objects, can drive personalized pages.
/solutions/manufacturingBuilt for complex products and long relationshipsPartly answers it
Add a marketing-from-ERP-and-registrations section to /solutions/manufacturing

Ticket

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Add a marketing-from-ERP-and-registrations section to /solutions/manufacturing

Who needs it: Manufacturing (this visitor: Whirlpool Corporation)
Section: /solutions/manufacturing › Built for complex products and long relationships

What is missing:
- The page covers ERP pricing for quotes but not using ERP and product-registration data for marketing.
- Running several brands' marketing from that data is not covered.

Where: New section on /solutions/manufacturing, placed after "Built for complex products and long relationships".
  Related sections: Quotes from your real price lists · Service history on every ticket · How manufacturers keep sales, service and partners in step
  Main topics: ERP data synced into the record · product registrations as custom objects · segments and personalized pages from owned products · marketing across several brands

What to do:
1. Confirm with product and engineering which ERP and registration data manufacturers can sync and use in marketing.
2. Write the new section and link it to Data Hub and Marketing Hub pages.

Done when: /solutions/manufacturing explains how ERP and product-registration data feed segments and personalization across brands.
Depends on: Add product registrations as a custom object example on /products/data

From: conversation a05ed5097637, question 1: "If we move our brands onto Hourglass, what happens to our SAP and product-registration data, and can my team still personalize from it?"
Who needs it: Manufacturing (this visitor: Whirlpool Corporation)
What is missing
  • The page covers ERP pricing for quotes but not using ERP and product-registration data for marketing.
  • Running several brands' marketing from that data is not covered.
Where
New section on /solutions/manufacturing, placed after "Built for complex products and long relationships".
Related sections
Quotes from your real price lists · Service history on every ticket · How manufacturers keep sales, service and partners in step
Main topics
ERP data synced into the record · product registrations as custom objects · segments and personalized pages from owned products · marketing across several brands
What to do
  1. Confirm with product and engineering which ERP and registration data manufacturers can sync and use in marketing.
  2. Write the new section and link it to Data Hub and Marketing Hub pages.
Done when: /solutions/manufacturing explains how ERP and product-registration data feed segments and personalization across brands.
Depends on: “Add product registrations as a custom object example on /products/data”
Answer full page
Your ERP and registration data don't get left behind: Data Hub syncs ERP systems into the Smart CRM both ways, and custom objects can hold data like product registrations. Your marketing team can then build segments and personalized pages from that same record. I've also added how Hourglass works for manufacturers.
Open the answer page ↗
Sections in the answer pageStatus
/products/marketingSegments that update themselves (card)Answers it
/products/dataTwo-way syncs, without custom code (card)Partly answers it
/products/dataCustom objects (card)Partly answers it
/products/contentPersonalized pages (card)Partly answers it
/solutions/manufacturingBuilt for complex products and long relationshipsPartly answers it
Question 2

“If I ask our CFO to fund consolidating every brand onto one platform, what will they push back on, and what's my best answer?”

Answer
Partly answered

The site covers consolidation's qualitative cost argument (fewer logins, bills and copies of data), the plan prices and a phased, team-by-team move. It never gives consolidation savings, a payback period or total cost figures, never explains how Enterprise is priced for many brands, and shows no customer cost results.

Section on the siteStatusTicket
/compare/point-toolsOne platform or a stack of toolsPartly answers it
Add a consolidation business case section to /compare/point-tools

Ticket

Paste this into your ticketing tool.

Add a consolidation business case section to /compare/point-tools

Who needs it: Finance leaders and the executives asking them to fund a consolidation
Section: /compare/point-tools › One platform or a stack of tools

What is missing:
- No typical cost savings from retiring point tools are given.
- No payback period or return on investment for consolidating onto Hourglass is stated.
- The Cost row only says one price grows with you and never compares total cost of ownership.
- Disruption risk during a consolidation is not addressed in finance terms.

Where: New section on /compare/point-tools, placed after "Bringing your tools together".
  Related sections: One platform or a stack of tools · Bringing your tools together · Teams that made the switch · Pick the plan that fits today
  Main topics: cost of tools retired versus Hourglass plans · typical payback period · total cost of ownership including admin time · how a phased move limits disruption · questions finance teams usually ask

What to do:
1. Confirm with the revenue team which savings and payback figures can be published and how they were measured.
2. Add the section with the confirmed figures and link it to /pricing and to the phased-move content.
3. Link to the new section from the Cost row of the comparison table.

Done when: /compare/point-tools has a section stating typical savings, payback and how disruption is limited during a consolidation.

From: conversation a05ed5097637, question 2: "If I ask our CFO to fund consolidating every brand onto one platform, what will they push back on, and what's my best answer?"
Who needs it: Finance leaders and the executives asking them to fund a consolidation
What is missing
  • No typical cost savings from retiring point tools are given.
  • No payback period or return on investment for consolidating onto Hourglass is stated.
  • The Cost row only says one price grows with you and never compares total cost of ownership.
  • Disruption risk during a consolidation is not addressed in finance terms.
Where
New section on /compare/point-tools, placed after "Bringing your tools together".
Related sections
One platform or a stack of tools · Bringing your tools together · Teams that made the switch · Pick the plan that fits today
Main topics
cost of tools retired versus Hourglass plans · typical payback period · total cost of ownership including admin time · how a phased move limits disruption · questions finance teams usually ask
What to do
  1. Confirm with the revenue team which savings and payback figures can be published and how they were measured.
  2. Add the section with the confirmed figures and link it to /pricing and to the phased-move content.
  3. Link to the new section from the Cost row of the comparison table.
Done when: /compare/point-tools has a section stating typical savings, payback and how disruption is limited during a consolidation.
/pricingEnterprise (card)Partly answers it
Explain how Enterprise is priced for many brands on /pricing

Ticket

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Explain how Enterprise is priced for many brands on /pricing

Who needs it: Multi-brand organizations consolidating onto one platform
Section: /pricing › Enterprise (card)

What is missing:
- The Enterprise card says only "Priced for your organization" and never says what the price is based on.
- How pricing works when many brands or business units share one platform is not explained.

Where: Update this section: Add to the Enterprise card, below "Many brands, regions and business units".

What to do:
1. Confirm with the revenue team what Enterprise pricing is based on, such as seats, hubs or business units.
2. Add a line naming the pricing basis and how added brands affect the price, with a link to request a quote.

Done when: The Enterprise card on /pricing states what its price is based on and how adding brands affects it.

From: conversation a05ed5097637, question 2: "If I ask our CFO to fund consolidating every brand onto one platform, what will they push back on, and what's my best answer?"
Who needs it: Multi-brand organizations consolidating onto one platform
What is missing
  • The Enterprise card says only "Priced for your organization" and never says what the price is based on.
  • How pricing works when many brands or business units share one platform is not explained.
Where
Update this section: Add to the Enterprise card, below "Many brands, regions and business units".
What to do
  1. Confirm with the revenue team what Enterprise pricing is based on, such as seats, hubs or business units.
  2. Add a line naming the pricing basis and how added brands affect the price, with a link to request a quote.
Done when: The Enterprise card on /pricing states what its price is based on and how adding brands affects it.
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepPartly answers it
Add cost and payback results to manufacturing stories on /solutions/manufacturing

Ticket

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Add cost and payback results to manufacturing stories on /solutions/manufacturing

Who needs it: Manufacturing (this visitor: Whirlpool Corporation)
Section: /solutions/manufacturing › How manufacturers keep sales, service and partners in step

What is missing:
- No manufacturing story reports cost savings from retiring legacy systems.
- No manufacturing story reports payback time after consolidating brands or teams.

Where: Update this section: Add a cost or payback metric to the Suzuki, Konica Minolta or Viessmann tabs, beside "3 legacy systems retired".

What to do:
1. Confirm with the customer marketing team which manufacturing stories have approved cost or payback figures.
2. Add one finance-focused metric to each story that has one.

Done when: At least one manufacturing story on /solutions/manufacturing shows a cost saving or payback figure.

From: conversation a05ed5097637, question 2: "If I ask our CFO to fund consolidating every brand onto one platform, what will they push back on, and what's my best answer?"
Who needs it: Manufacturing (this visitor: Whirlpool Corporation)
What is missing
  • No manufacturing story reports cost savings from retiring legacy systems.
  • No manufacturing story reports payback time after consolidating brands or teams.
Where
Update this section: Add a cost or payback metric to the Suzuki, Konica Minolta or Viessmann tabs, beside "3 legacy systems retired".
What to do
  1. Confirm with the customer marketing team which manufacturing stories have approved cost or payback figures.
  2. Add one finance-focused metric to each story that has one.
Done when: At least one manufacturing story on /solutions/manufacturing shows a cost saving or payback figure.
Answer full page
A CFO will likely ask about cost and the risk of disrupting work, so this page covers both. Your strongest answer: every tool you retire means one less login, bill and copy of customer data, every plan includes the Smart CRM, and you can move one brand and one team at a time. I've focused it on the cost comparison, the plans and how a phased move works.
Open the answer page ↗
Sections in the answer pageStatus
/compare/point-toolsBringing your tools togetherAnswers it
/solutions/enterpriseBuilt to run across the whole organizationAnswers it
/pricingWhat every plan includesAnswers it
/compare/point-toolsOne platform or a stack of toolsPartly answers it
/pricingEnterprise (card)Partly answers it
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepPartly answers it

Questions and answers are shown as recorded. Status, what is missing and what to do are our analysis of the live site, read 23 Oct 2026.