Hourglass Content Intelligence
Website ↗
← All conversations

Conversation

21 Oct 2026, 11:49 UTC · 4 questions · ID 666db6d9f094
Who asked
Industry
Manufacturing
Pages visited (30)
  1. /
  2. /chat-response
  3. /chat-response
  4. /chat-response
  5. /chat-response
  6. /chat-response
  7. /
  8. /chat-response
  9. /chat-response
  10. /
  11. /chat-response
  12. /
  13. /chat-response
  14. /
  15. /chat-response
  16. /
  17. /chat-response
  18. /
  19. /chat-response
  20. /pricing
  21. /
  22. /chat-response
  23. /
  24. /chat-response
  25. /
  26. /chat-response
  27. /Question 1 asked here
  28. /chat-response
  29. /chat-response
  30. /chat-responseQuestions 2, 3 and 4 asked here
Question 1

“I want build a marketing automation agent that focuses on ABM what should i consider?”

Answer
Partly answered

The site covers the account-based playbook, what the Campaign Agent drafts and the permissions, approvals and logs every agent works within. It never says whether teams can build or customise their own agent, nor how the Campaign Agent handles target accounts and buying groups.

Section on the siteStatusTicket
/solutions/account-based-marketingFour steps to land a target accountPartly answers it
Add a section on agents for account-based work to /solutions/account-based-marketing

Ticket

Paste this into your ticketing tool.

Add a section on agents for account-based work to /solutions/account-based-marketing

Who needs it: Marketing teams running account-based programs
Section: /solutions/account-based-marketing › Four steps to land a target account

What is missing:
- Which agents handle each ABM step (account selection, buying-group outreach, ads and pages) is not explained beyond the Data Agent choosing accounts.
- Nothing says how an agent's ABM work is configured, reviewed or measured by account.

Where: New section on /solutions/account-based-marketing, placed after "Four steps to land a target account".
  Related sections: Four steps to land a target account · Why account-based work goes better on one platform · What the Campaign Agent can do
  Main topics: Which agent supports each ABM step · Setting an agent's scope to a target account list · Approval of account-specific messages · Reporting agent work by account

What to do:
1. Confirm with product which agents support each ABM step and how they are scoped to target accounts.
2. Add the section with one entry per ABM step, linking to the Campaign Agent and Agent Hub pages.

Done when: /solutions/account-based-marketing shows which agent supports each ABM step and how its work is reviewed.
Depends on: Add a section on custom agents to /products/agents

From: conversation 666db6d9f094, question 1: "I want build a marketing automation agent that focuses on ABM what should i consider?"
Who needs it: Marketing teams running account-based programs
What is missing
  • Which agents handle each ABM step (account selection, buying-group outreach, ads and pages) is not explained beyond the Data Agent choosing accounts.
  • Nothing says how an agent's ABM work is configured, reviewed or measured by account.
Where
New section on /solutions/account-based-marketing, placed after "Four steps to land a target account".
Related sections
Four steps to land a target account · Why account-based work goes better on one platform · What the Campaign Agent can do
Main topics
Which agent supports each ABM step · Setting an agent's scope to a target account list · Approval of account-specific messages · Reporting agent work by account
What to do
  1. Confirm with product which agents support each ABM step and how they are scoped to target accounts.
  2. Add the section with one entry per ABM step, linking to the Campaign Agent and Agent Hub pages.
Done when: /solutions/account-based-marketing shows which agent supports each ABM step and how its work is reviewed.
Depends on: “Add a section on custom agents to /products/agents”
/products/campaign-agentAudience segments (card)Partly answers it
Add account-based targeting to the Campaign Agent capabilities on /products/campaign-agent

Ticket

Paste this into your ticketing tool.

Add account-based targeting to the Campaign Agent capabilities on /products/campaign-agent

Who needs it: Marketing teams running account-based programs
Section: /products/campaign-agent › Audience segments (card)

What is missing:
- Whether the Campaign Agent can plan campaigns for a named target account list is not stated.
- Whether it builds segments by buying group or role within an account is not stated.

Where: Update this section: Extend the "Audience segments" card, beside "Campaign plans" and "Email and page drafts".

What to do:
1. Confirm with product whether the Campaign Agent supports target account lists and buying groups.
2. Add the confirmed account-based capabilities to the card and link to the account-based marketing page.

Done when: /products/campaign-agent states whether the Campaign Agent can plan for target accounts and buying groups.

From: conversation 666db6d9f094, question 1: "I want build a marketing automation agent that focuses on ABM what should i consider?"
Who needs it: Marketing teams running account-based programs
What is missing
  • Whether the Campaign Agent can plan campaigns for a named target account list is not stated.
  • Whether it builds segments by buying group or role within an account is not stated.
Where
Update this section: Extend the "Audience segments" card, beside "Campaign plans" and "Email and page drafts".
What to do
  1. Confirm with product whether the Campaign Agent supports target account lists and buying groups.
  2. Add the confirmed account-based capabilities to the card and link to the account-based marketing page.
Done when: /products/campaign-agent states whether the Campaign Agent can plan for target accounts and buying groups.
/products/agentsEverything you need to run agents responsiblyMissing here
Add a section on custom agents to /products/agents

Ticket

Paste this into your ticketing tool.

Add a section on custom agents to /products/agents

Who needs it: Marketing operations and technical teams wanting their own agent
Section: /products/agents › Everything you need to run agents responsibly

What is missing:
- Whether teams can build their own agent or only customise the four built-in agents is not stated.
- What can be configured when tailoring an agent (instructions, data access, tools, triggers) is not described.
- How a custom or tailored agent is tested before going live is not described.

Where: New section on /products/agents, placed after "Agents that work inside the rules you set".
  Related sections: Everything you need to run agents responsibly · Agents that ask. People who decide. · Four controls for every agent
  Main topics: Building versus tailoring agents · What can be configured · Data and permissions for a custom agent · Testing before launch · Where to start

What to do:
1. Confirm with product whether custom agents can be built and what can be configured on existing agents.
2. Add the section describing the options and the setup and testing process, linking to the governance page.

Done when: /products/agents states whether teams can build or tailor their own agents and what they can configure.

From: conversation 666db6d9f094, question 1: "I want build a marketing automation agent that focuses on ABM what should i consider?"
Who needs it: Marketing operations and technical teams wanting their own agent
What is missing
  • Whether teams can build their own agent or only customise the four built-in agents is not stated.
  • What can be configured when tailoring an agent (instructions, data access, tools, triggers) is not described.
  • How a custom or tailored agent is tested before going live is not described.
Where
New section on /products/agents, placed after "Agents that work inside the rules you set".
Related sections
Everything you need to run agents responsibly · Agents that ask. People who decide. · Four controls for every agent
Main topics
Building versus tailoring agents · What can be configured · Data and permissions for a custom agent · Testing before launch · Where to start
What to do
  1. Confirm with product whether custom agents can be built and what can be configured on existing agents.
  2. Add the section describing the options and the setup and testing process, linking to the governance page.
Done when: /products/agents states whether teams can build or tailor their own agents and what they can configure.
Answer full page
Hourglass already gives you the pieces for account-based work: a shared target list and buying group, the Campaign Agent for plans and drafts, and approval steps so your team decides what goes out. This page walks through the account-based playbook, what the Campaign Agent can do and how to keep every agent inside the permissions you set.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/account-based-marketingPick the accounts you want, and win them togetherAnswers it
/solutions/govern-aiFour controls for every agentAnswers it
/solutions/account-based-marketingFour steps to land a target accountPartly answers it
/products/campaign-agentAudience segments (card)Partly answers it
/products/agentsEverything you need to run agents responsiblyMissing here
Question 2

“Smart CRM, close deals faster, customers, case studies, compare”

Answer
Partly answered

The free Smart CRM, the habits for closing deals faster and comparisons with legacy suites, point tools, spreadsheets and building in-house are all covered. Customer proof on /customers is limited to short quotes with two figures each; there are no full case studies covering a customer's starting point, rollout and results.

Section on the siteStatusTicket
/customersRemarkable results, in every industryPartly answers it
Add full customer case studies to /customers

Ticket

Paste this into your ticketing tool.

Add full customer case studies to /customers

Section: /customers › Remarkable results, in every industry

What is missing:
- No full case study for any customer: only a quote and two figures per story.
- No account of each customer's starting point, the hubs and agents they used or how the rollout went.
- No way to open a longer story from the customer cards.

Where: New section on /customers, placed after "Remarkable results, in every industry".
  Related sections: Remarkable results, in every industry · Teams like yours, growing on Hourglass
  Main topics: each customer's starting point · hubs and agents used · rollout timeline · results with measures · industry and company size of each customer

What to do:
1. Confirm with the customer marketing team which customers have approved full stories and the figures that can be published.
2. Write a case study page for each approved customer and add a section on /customers listing them with industry and headline result.
3. Link each customer card in the stories slider to its full case study.

Done when: /customers links to a full case study for each featured customer, covering their starting point, rollout and results.

From: conversation 666db6d9f094, question 2: "Smart CRM, close deals faster, customers, case studies, compare"
What is missing
  • No full case study for any customer: only a quote and two figures per story.
  • No account of each customer's starting point, the hubs and agents they used or how the rollout went.
  • No way to open a longer story from the customer cards.
Where
New section on /customers, placed after "Remarkable results, in every industry".
Related sections
Remarkable results, in every industry · Teams like yours, growing on Hourglass
Main topics
each customer's starting point · hubs and agents used · rollout timeline · results with measures · industry and company size of each customer
What to do
  1. Confirm with the customer marketing team which customers have approved full stories and the figures that can be published.
  2. Write a case study page for each approved customer and add a section on /customers listing them with industry and headline result.
  3. Link each customer card in the stories slider to its full case study.
Done when: /customers links to a full case study for each featured customer, covering their starting point, rollout and results.
Answer full page
This page now adds the free Smart CRM, the habits behind closing deals faster, customer stories with their results and a side-by-side comparison with legacy CRM suites. The account-based playbook view and the Campaign Agent stay, so your ABM plan sits beside the rest.
Open the answer page ↗
Sections in the answer pageStatus
/products/crmEverything in the free Smart CRMAnswers it
/solutions/close-dealsFour habits of teams that close fasterAnswers it
/compare/legacy-crmHourglass and legacy CRM suites, side by sideAnswers it
/customersRemarkable results, in every industryPartly answers it
Question 3

“I am from Manufacturing”

Answer
Partly answered

The manufacturing page covers quoting from ERP prices, service history on tickets and three manufacturer customer stories. Nothing on the site shows how account-based marketing or the Campaign Agent works for manufacturers, such as targeting buying groups at distributor, dealer or OEM accounts.

Section on the siteStatusTicket
/solutions/manufacturingBuilt for complex products and long relationshipsMissing here
Add an account-based marketing section to /solutions/manufacturing

Ticket

Paste this into your ticketing tool.

Add an account-based marketing section to /solutions/manufacturing

Who needs it: Manufacturing marketing and sales teams
Section: /solutions/manufacturing › Built for complex products and long relationships

What is missing:
- No account-based marketing use case for manufacturers is described.
- No example of targeting buying groups at distributor, dealer or OEM accounts.
- The Campaign Agent's role in manufacturing campaigns is not mentioned.

Where: New section on /solutions/manufacturing, placed after "Built for complex products and long relationships".
  Related sections: Four steps to land a target account · How manufacturers keep sales, service and partners in step · Four steps to a channel that sells
  Main topics: Choosing target manufacturing accounts · Mapping buying groups across engineering, procurement and distributors · Campaign Agent plans for target accounts · Link to the account-based marketing playbook

What to do:
1. Confirm with product and marketing which account-based capabilities apply to manufacturers and any customer examples that can be cited.
2. Write the section with a manufacturing account-based example and a link to /solutions/account-based-marketing.

Done when: /solutions/manufacturing has a section explaining how manufacturers run account-based marketing in Hourglass, linking to the account-based playbook.

From: conversation 666db6d9f094, question 3: "I am from Manufacturing"
Who needs it: Manufacturing marketing and sales teams
What is missing
  • No account-based marketing use case for manufacturers is described.
  • No example of targeting buying groups at distributor, dealer or OEM accounts.
  • The Campaign Agent's role in manufacturing campaigns is not mentioned.
Where
New section on /solutions/manufacturing, placed after "Built for complex products and long relationships".
Related sections
Four steps to land a target account · How manufacturers keep sales, service and partners in step · Four steps to a channel that sells
Main topics
Choosing target manufacturing accounts · Mapping buying groups across engineering, procurement and distributors · Campaign Agent plans for target accounts · Link to the account-based marketing playbook
What to do
  1. Confirm with product and marketing which account-based capabilities apply to manufacturers and any customer examples that can be cited.
  2. Write the section with a manufacturing account-based example and a link to /solutions/account-based-marketing.
Done when: /solutions/manufacturing has a section explaining how manufacturers run account-based marketing in Hourglass, linking to the account-based playbook.
/solutions/account-based-marketingFour steps to land a target accountPartly answers it
Add a manufacturing example to the account playbook on /solutions/account-based-marketing

Ticket

Paste this into your ticketing tool.

Add a manufacturing example to the account playbook on /solutions/account-based-marketing

Who needs it: Manufacturing marketing and sales teams
Section: /solutions/account-based-marketing › Four steps to land a target account

What is missing:
- The account-based playbook gives no industry example for manufacturers, such as dealer or distributor accounts.

Where: Update this section: Add a manufacturing example to the "Map the buying group" and "Reach them everywhere at once" cards.
  Related sections: Built for complex products and long relationships

What to do:
1. Confirm with product a representative manufacturing account-based scenario.
2. Add the example to the two cards and link to /solutions/manufacturing.

Done when: The account playbook on /solutions/account-based-marketing includes a manufacturing example and links to /solutions/manufacturing.
Depends on: Add an account-based marketing section to /solutions/manufacturing

From: conversation 666db6d9f094, question 3: "I am from Manufacturing"
Who needs it: Manufacturing marketing and sales teams
What is missing
  • The account-based playbook gives no industry example for manufacturers, such as dealer or distributor accounts.
Where
Update this section: Add a manufacturing example to the "Map the buying group" and "Reach them everywhere at once" cards.
Related sections
Built for complex products and long relationships
What to do
  1. Confirm with product a representative manufacturing account-based scenario.
  2. Add the example to the two cards and link to /solutions/manufacturing.
Done when: The account playbook on /solutions/account-based-marketing includes a manufacturing example and links to /solutions/manufacturing.
Depends on: “Add an account-based marketing section to /solutions/manufacturing”
Answer full page
I've tailored this page for manufacturing by swapping the general customer stories for manufacturers and distributors: Suzuki, Konica Minolta and Viessmann. Your account-based playbook, the Campaign Agent, the Smart CRM, the habits for closing deals faster and the legacy CRM comparison all stay in place.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/manufacturingKeep sales, service and distributors working from the same accountAnswers it
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepAnswers it
/solutions/account-based-marketingFour steps to land a target accountPartly answers it
/solutions/manufacturingBuilt for complex products and long relationshipsMissing here
Question 4

“Can I see only 2 case studies”

Answer
Answered well

The manufacturing page shows customer stories from Suzuki, Konica Minolta and Viessmann, each with a quote and results. /customers also shows stories with results, so two can be shown.

Answer full page
The manufacturing stories now show just two customers: Suzuki and Konica Minolta. Everything else on your page stays in place, from the account-based playbook view to the legacy CRM comparison.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepAnswers it
/customersRemarkable results, in every industryAnswers it

Questions and answers are shown as recorded. Status, what is missing and what to do are our analysis of the live site, read 22 Oct 2026.