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21 Oct 2026, 13:09 UTC · 4 questions · ID 9ae531120c18
Who asked
Industry
Manufacturing
Pages visited (40)
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  40. /chat-responseQuestions 2, 3 and 4 asked here
Question 1

“Can I only see 2 case studies”

Answer
Answered well

The home page shows short customer stories from a bank, a retailer and a manufacturer, each with results. The manufacturing page adds three manufacturer stories, so two case studies are easy to find.

Answer full page
Here are two case studies from manufacturers: Suzuki and Konica Minolta. Each shows how they keep sales, service and partners in step on Hourglass, with their results.
Open the answer page ↗
Sections in the answer pageStatus
/Remarkable results, in every industryAnswers it
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepAnswers it
Question 2

“Do you have other case studies other than manufacturing”

Answer
Partly answered

The financial services, retail and software pages each carry three customer stories with results. The /customers page shows only one banking, one retail and one manufacturing story, with no software stories and no way to browse stories by industry.

Section on the siteStatusTicket
/customersRemarkable results, in every industryPartly answers it
Add a stories-by-industry section to /customers

Ticket

Paste this into your ticketing tool.

Add a stories-by-industry section to /customers

Section: /customers › Remarkable results, in every industry

What is missing:
- No software company story appears on /customers, though the page says software companies use Hourglass.
- Only one story per industry is shown; the credit union, insurance, other retail and other software stories on the industry pages are not reachable from /customers.
- There is no way to browse or filter stories by industry on /customers.

Where: New section on /customers, placed after "Remarkable results, in every industry".
  Related sections: Remarkable results, in every industry · How banks, credit unions and insurers grow with Hourglass · How retailers turn shoppers into regulars · How software companies grow from trial to renewal · How manufacturers keep sales, service and partners in step
  Main topics: Stories grouped by industry · Financial services, retail, software and manufacturing groups · Headline result for each story · Links to each industry page's stories

What to do:
1. Collect the existing customer stories from the financial services, retail, technology and manufacturing pages with their headline results.
2. Build the section on /customers grouping those stories by industry, each linking to its industry page.

Done when: /customers lists stories from financial services, retail, software and manufacturing, grouped by industry, with links to each industry page.

From: conversation 9ae531120c18, question 2: "Do you have other case studies other than manufacturing"
What is missing
  • No software company story appears on /customers, though the page says software companies use Hourglass.
  • Only one story per industry is shown; the credit union, insurance, other retail and other software stories on the industry pages are not reachable from /customers.
  • There is no way to browse or filter stories by industry on /customers.
Where
New section on /customers, placed after "Remarkable results, in every industry".
Related sections
Remarkable results, in every industry · How banks, credit unions and insurers grow with Hourglass · How retailers turn shoppers into regulars · How software companies grow from trial to renewal · How manufacturers keep sales, service and partners in step
Main topics
Stories grouped by industry · Financial services, retail, software and manufacturing groups · Headline result for each story · Links to each industry page's stories
What to do
  1. Collect the existing customer stories from the financial services, retail, technology and manufacturing pages with their headline results.
  2. Build the section on /customers grouping those stories by industry, each linking to its industry page.
Done when: /customers lists stories from financial services, retail, software and manufacturing, grouped by industry, with links to each industry page.
Answer full page
Yes. Here are customer stories from banks, credit unions and insurers, retailers and software companies, each with their results. You can see how teams in other industries put every customer on one record.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/financial-servicesHow banks, credit unions and insurers grow with HourglassAnswers it
/solutions/retailHow retailers turn shoppers into regularsAnswers it
/solutions/technologyHow software companies grow from trial to renewalAnswers it
/customersRemarkable results, in every industryPartly answers it
Question 3

“I want use a marketing automation agent? that focuses on ABM what should i consider?”

Answer
Partly answered

The Win target accounts playbook covers choosing accounts, mapping buying groups and running ads, email and pages for an account, and agent permissions and approvals are covered. The site never says which agent runs account-based campaigns, the Campaign Agent page doesn't mention target accounts or buying groups, and there is no guidance on what to weigh when using an agent for ABM.

Section on the siteStatusTicket
/products/campaign-agentWhat the Campaign Agent can doPartly answers it
Add account-based campaign capabilities to /products/campaign-agent

Ticket

Paste this into your ticketing tool.

Add account-based campaign capabilities to /products/campaign-agent

Who needs it: Marketing teams running account-based marketing
Section: /products/campaign-agent › What the Campaign Agent can do

What is missing:
- Whether the Campaign Agent can plan campaigns for a list of target accounts is not stated.
- Whether it can build segments around a buying group within an account is not stated.
- Whether it drafts ads or account-specific pages for target accounts is not stated.

Where: Update this section: add a card on account-based campaigns beside "Campaign plans" and "Audience segments".
  Related sections: Four steps to land a target account

What to do:
1. Confirm with product what the Campaign Agent does for target-account lists, buying groups and account-specific ads and pages.
2. Add the card with the confirmed capabilities and link it to the Win target accounts page.

Done when: /products/campaign-agent states what the Campaign Agent does for target-account campaigns.

From: conversation 9ae531120c18, question 3: "I want use a marketing automation agent? that focuses on ABM what should i consider?"
Who needs it: Marketing teams running account-based marketing
What is missing
  • Whether the Campaign Agent can plan campaigns for a list of target accounts is not stated.
  • Whether it can build segments around a buying group within an account is not stated.
  • Whether it drafts ads or account-specific pages for target accounts is not stated.
Where
Update this section: add a card on account-based campaigns beside "Campaign plans" and "Audience segments".
Related sections
Four steps to land a target account
What to do
  1. Confirm with product what the Campaign Agent does for target-account lists, buying groups and account-specific ads and pages.
  2. Add the card with the confirmed capabilities and link it to the Win target accounts page.
Done when: /products/campaign-agent states what the Campaign Agent does for target-account campaigns.
/solutions/account-based-marketingPick the accounts you want, and win them togetherMissing here
Add an agents for account-based marketing section to /solutions/account-based-marketing

Ticket

Paste this into your ticketing tool.

Add an agents for account-based marketing section to /solutions/account-based-marketing

Who needs it: Marketing teams running account-based marketing
Section: /solutions/account-based-marketing › Pick the accounts you want, and win them together

What is missing:
- Which agents support account-based marketing and what each does at each step is not explained.
- What to consider before using an agent for ABM, such as shared account lists, approvals and data access, is not set out.

Where: New section on /solutions/account-based-marketing, placed after "Four steps to land a target account".
  Related sections: Four steps to land a target account · Why account-based work goes better on one platform · What the Campaign Agent can do · Agents that ask. People who decide.
  Main topics: Campaign Agent role in target-account campaigns · Data Agent role in choosing accounts · Prospecting Agent role in outreach to buying groups · Permissions and approvals for agent-drafted account content · What to weigh before turning on an agent for ABM

What to do:
1. Confirm with product which agents support each ABM step and any limits.
2. Write the section with links to each agent's page and to Agent Hub controls.

Done when: /solutions/account-based-marketing names the agents that support each ABM step and what to consider before using them.
Depends on: Add account-based campaign capabilities to /products/campaign-agent

From: conversation 9ae531120c18, question 3: "I want use a marketing automation agent? that focuses on ABM what should i consider?"
Who needs it: Marketing teams running account-based marketing
What is missing
  • Which agents support account-based marketing and what each does at each step is not explained.
  • What to consider before using an agent for ABM, such as shared account lists, approvals and data access, is not set out.
Where
New section on /solutions/account-based-marketing, placed after "Four steps to land a target account".
Related sections
Four steps to land a target account · Why account-based work goes better on one platform · What the Campaign Agent can do · Agents that ask. People who decide.
Main topics
Campaign Agent role in target-account campaigns · Data Agent role in choosing accounts · Prospecting Agent role in outreach to buying groups · Permissions and approvals for agent-drafted account content · What to weigh before turning on an agent for ABM
What to do
  1. Confirm with product which agents support each ABM step and any limits.
  2. Write the section with links to each agent's page and to Agent Hub controls.
Done when: /solutions/account-based-marketing names the agents that support each ABM step and what to consider before using them.
Depends on: “Add account-based campaign capabilities to /products/campaign-agent”
Answer full page
Hourglass doesn't have a separate ABM agent. For account-based marketing, you can pair the Win target accounts playbook with the Campaign Agent, which drafts plans, segments and content for your team to approve. Worth weighing: one shared account list for marketing and sales, the controls you set on each agent, and what working from one record changes.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/account-based-marketingFour steps to land a target accountAnswers it
/solutions/account-based-marketingWhy account-based work goes better on one platformAnswers it
/products/agentsAgents that ask. People who decide.Answers it
/products/campaign-agentWhat the Campaign Agent can doPartly answers it
/solutions/account-based-marketingPick the accounts you want, and win them togetherMissing here
Question 4

“Can I also see some clients, case studies and comparisons”

Answer
Partly answered

Customer stories from manufacturing, banking, retail and software and comparisons with point tools, legacy suites, spreadsheets and in-house builds are on the site. The logo wall shows only placeholder logos with no client names, and there are no customer results for account-based marketing.

Section on the siteStatusTicket
/customersTRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWAREPartly answers it
Replace placeholder client logos on /customers

Ticket

Paste this into your ticketing tool.

Replace placeholder client logos on /customers

Section: /customers › TRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWARE

What is missing:
- All six logos are placeholders, so no client is named.
- No logo links to the customer story behind it.

Where: Update this section: replace the six "Logoipsum logo" cards with named customer logos.
  Related sections: Remarkable results, in every industry

What to do:
1. Confirm with the marketing team which customers have approved use of their logo.
2. Swap the placeholder cards for the approved logos, linking each to its story where one exists.

Done when: /customers shows named client logos instead of placeholders.

From: conversation 9ae531120c18, question 4: "Can I also see some clients, case studies and comparisons"
What is missing
  • All six logos are placeholders, so no client is named.
  • No logo links to the customer story behind it.
Where
Update this section: replace the six "Logoipsum logo" cards with named customer logos.
Related sections
Remarkable results, in every industry
What to do
  1. Confirm with the marketing team which customers have approved use of their logo.
  2. Swap the placeholder cards for the approved logos, linking each to its story where one exists.
Done when: /customers shows named client logos instead of placeholders.
/solutions/account-based-marketingWhy account-based work goes better on one platformMissing here
Add account-based marketing customer results to /solutions/account-based-marketing

Ticket

Paste this into your ticketing tool.

Add account-based marketing customer results to /solutions/account-based-marketing

Who needs it: Marketing teams running account-based programs
Section: /solutions/account-based-marketing › Why account-based work goes better on one platform

What is missing:
- No customer story shows results from account-based marketing.
- No figures show what changed for target accounts, such as accounts won or pipeline per account.

Where: New section on /solutions/account-based-marketing, placed after "Why account-based work goes better on one platform".
  Related sections: Four steps to land a target account · Remarkable results, in every industry · Launch faster, with less busywork
  Main topics: a customer running account-based marketing on Hourglass · results by target account · how marketing and sales shared the account list · link to the full story

What to do:
1. Confirm with the customer marketing team which customers run account-based programs and have approved results to share.
2. Add the stories with their results as a dedicated slider on the page.
3. Link the new section from the account-based playbook steps.

Done when: /solutions/account-based-marketing shows at least one customer story with account-based results.

From: conversation 9ae531120c18, question 4: "Can I also see some clients, case studies and comparisons"
Who needs it: Marketing teams running account-based programs
What is missing
  • No customer story shows results from account-based marketing.
  • No figures show what changed for target accounts, such as accounts won or pipeline per account.
Where
New section on /solutions/account-based-marketing, placed after "Why account-based work goes better on one platform".
Related sections
Four steps to land a target account · Remarkable results, in every industry · Launch faster, with less busywork
Main topics
a customer running account-based marketing on Hourglass · results by target account · how marketing and sales shared the account list · link to the full story
What to do
  1. Confirm with the customer marketing team which customers run account-based programs and have approved results to share.
  2. Add the stories with their results as a dedicated slider on the page.
  3. Link the new section from the account-based playbook steps.
Done when: /solutions/account-based-marketing shows at least one customer story with account-based results.
Answer full page
I've kept your ABM page and added customer proof and comparisons. You'll see the companies that run on Hourglass, stories from manufacturers Suzuki, Konica Minolta and Viessmann, and side-by-side comparisons with separate point tools and legacy CRM suites.
Open the answer page ↗
Sections in the answer pageStatus
/customersRemarkable results, in every industryAnswers it
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepAnswers it
/compare/point-toolsOne platform or a stack of toolsAnswers it
/compare/legacy-crmHourglass and legacy CRM suites, side by sideAnswers it
/customersTRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWAREPartly answers it
/solutions/account-based-marketingWhy account-based work goes better on one platformMissing here

Questions and answers are shown as recorded. Status, what is missing and what to do are our analysis of the live site, read 22 Oct 2026.