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21 Oct 2026, 12:57 UTC · 6 questions · ID bb6fa86b885c
Who asked
Industry
Manufacturing
Pages visited (40)
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  35. /Question 1 asked here
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  40. /chat-responseQuestions 2, 3, 4, 5 and 6 asked here
Question 1

“Can I only see two case studies?”

Answer
Partly answered

The home page and /customers show the same three short stories: Allica Bank, KeepCup and Suzuki. Eight more stories are spread across the manufacturing, retail, software and financial services pages, but /customers never gathers or links to them, and no story goes beyond a quote and two figures.

Section on the siteStatusTicket
/customersRemarkable results, in every industryMissing here
Add an all-stories-by-industry section to /customers

Ticket

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Add an all-stories-by-industry section to /customers

Section: /customers › Remarkable results, in every industry

What is missing:
- /customers shows only three stories, though the industry pages hold eight more: Konica Minolta, Viessmann, Panoramic Doors, MVC Group, Arduino, Threekit, Eventus, Mercantile Bank and Alacrity Solutions.
- /customers has no way to browse stories by industry.
- No story has a full case study beyond a quote and two results.

Where: New section on /customers, placed after "Remarkable results, in every industry".
  Related sections: How manufacturers keep sales, service and partners in step · How retailers turn shoppers into regulars · How software companies grow from trial to renewal · How banks, credit unions and insurers grow with Hourglass
  Main topics: every customer story on the site · grouping by industry: manufacturing, retail, software, financial services · headline results per story · links to each industry page

What to do:
1. Collect every customer story already published on the industry, product and solution pages.
2. Build the section on /customers grouped by industry, with each story's results and a link to its industry page.
3. Confirm with marketing whether full case study write-ups exist to link from each story.

Done when: /customers lists every customer story on the site, grouped by industry, including all three manufacturing stories.

From: conversation bb6fa86b885c, question 1: "Can I only see two case studies?"
What is missing
  • /customers shows only three stories, though the industry pages hold eight more: Konica Minolta, Viessmann, Panoramic Doors, MVC Group, Arduino, Threekit, Eventus, Mercantile Bank and Alacrity Solutions.
  • /customers has no way to browse stories by industry.
  • No story has a full case study beyond a quote and two results.
Where
New section on /customers, placed after "Remarkable results, in every industry".
Related sections
How manufacturers keep sales, service and partners in step · How retailers turn shoppers into regulars · How software companies grow from trial to renewal · How banks, credit unions and insurers grow with Hourglass
Main topics
every customer story on the site · grouping by industry: manufacturing, retail, software, financial services · headline results per story · links to each industry page
What to do
  1. Collect every customer story already published on the industry, product and solution pages.
  2. Build the section on /customers grouped by industry, with each story's results and a link to its industry page.
  3. Confirm with marketing whether full case study write-ups exist to link from each story.
Done when: /customers lists every customer story on the site, grouped by industry, including all three manufacturing stories.
/Remarkable results, in every industryPartly answers it
Link the home page customer stories to the full set on /customers

Ticket

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Link the home page customer stories to the full set on /customers

Section: / › Remarkable results, in every industry

What is missing:
- The home page slider shows three stories with no link to more stories or to /customers.

Where: Update this section: add a link below the "Allica Bank", "KeepCup" and "Suzuki" tabs of "Remarkable results, in every industry".

What to do:
1. Add a link from the slider to the new all-stories section on /customers.
2. Check that the link text says how many stories and industries there are.

Done when: The home page customer stories section links to the full list of stories on /customers.
Depends on: Add an all-stories-by-industry section to /customers

From: conversation bb6fa86b885c, question 1: "Can I only see two case studies?"
What is missing
  • The home page slider shows three stories with no link to more stories or to /customers.
Where
Update this section: add a link below the "Allica Bank", "KeepCup" and "Suzuki" tabs of "Remarkable results, in every industry".
What to do
  1. Add a link from the slider to the new all-stories section on /customers.
  2. Check that the link text says how many stories and industries there are.
Done when: The home page customer stories section links to the full list of stories on /customers.
Depends on: “Add an all-stories-by-industry section to /customers”
Answer full page
Not at all. Here are our customer stories by industry, starting with manufacturers like Suzuki, Konica Minolta and Viessmann. Stories from software, retail and financial services companies follow, each with their results.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepAnswers it
/solutions/technologyHow software companies grow from trial to renewalAnswers it
/solutions/retailHow retailers turn shoppers into regularsAnswers it
/solutions/financial-servicesHow banks, credit unions and insurers grow with HourglassAnswers it
/Remarkable results, in every industryPartly answers it
/customersRemarkable results, in every industryMissing here
Question 2

“Only in Manufacturing”

Answer
Partly answered

/solutions/manufacturing shows three manufacturing stories (Suzuki, Konica Minolta, Viessmann) with results. /customers shows only Suzuki among other industries, with no way to see only manufacturing stories or a link to the rest.

Section on the siteStatusTicket
/customersSuzuki (card)Partly answers it
Point /customers to all manufacturing stories

Ticket

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Point /customers to all manufacturing stories

Who needs it: Manufacturing buyers looking for proof from their industry
Section: /customers › Suzuki (card)

What is missing:
- Konica Minolta and Viessmann stories are not shown on /customers.
- No way to view only manufacturing stories on /customers.

Where: Update this section: On the "Suzuki" tab, add a link to the manufacturing stories beside the results.
  Related sections: How manufacturers keep sales, service and partners in step

What to do:
1. Add a link from the manufacturing tab to the manufacturing stories on /solutions/manufacturing.
2. Add a manufacturing option to the stories-by-industry view on /customers so only those three stories show.

Done when: /customers lets a visitor reach Suzuki, Konica Minolta and Viessmann together as manufacturing stories.
Depends on: Add an all-stories-by-industry section to /customers

From: conversation bb6fa86b885c, question 2: "Only in Manufacturing"
Who needs it: Manufacturing buyers looking for proof from their industry
What is missing
  • Konica Minolta and Viessmann stories are not shown on /customers.
  • No way to view only manufacturing stories on /customers.
Where
Update this section: On the "Suzuki" tab, add a link to the manufacturing stories beside the results.
Related sections
How manufacturers keep sales, service and partners in step
What to do
  1. Add a link from the manufacturing tab to the manufacturing stories on /solutions/manufacturing.
  2. Add a manufacturing option to the stories-by-industry view on /customers so only those three stories show.
Done when: /customers lets a visitor reach Suzuki, Konica Minolta and Viessmann together as manufacturing stories.
Depends on: “Add an all-stories-by-industry section to /customers”
Answer full page
Here are our manufacturing customer stories: Suzuki, Konica Minolta and Viessmann, each with their results. They show how manufacturers keep sales, service and distributors working from the same account.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepAnswers it
/customersSuzuki (card)Partly answers it
Question 3

“Can I see only 2 customer stories”

Answer
Answered well

The manufacturing page has three manufacturer stories with results (Suzuki, Konica Minolta and Viessmann), so a set of two is easily covered. Nothing asked for is missing.

Answer full page
Here are two manufacturing customer stories: Suzuki and Konica Minolta, each with their results. They show how manufacturers keep sales, service and distributors working from the same account.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepAnswers it
Question 4

“Do you have case studies other than manufacturing?”

Answer
Partly answered

The financial services, software and retail industry pages each show three customer stories with results. /customers shows only one bank story and one retail story, no software story, and doesn't point to the fuller sets on the industry pages.

Section on the siteStatusTicket
/customersRemarkable results, in every industryPartly answers it
Add a software customer story to the /customers story slider

Ticket

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Add a software customer story to the /customers story slider

Section: /customers › Remarkable results, in every industry

What is missing:
- No software company story appears on /customers, though the banner names software companies.
- Only one financial services story (Allica Bank) and one retail story (KeepCup) appear on /customers. The other stories from those industries are only on their industry pages.

Where: Update this section: add a fourth tab beside "Allica Bank", "KeepCup" and "Suzuki".
  Related sections: How software companies grow from trial to renewal · How banks, credit unions and insurers grow with Hourglass · How retailers turn shoppers into regulars

What to do:
1. Pick one software story already on /solutions/technology, such as Arduino or Eventus, with its quote and results.
2. Add it as a tab in the slider. Check whether the change should apply on every page that shares this section or only on /customers.

Done when: /customers shows a software company story alongside the bank, retail and manufacturing stories.

From: conversation bb6fa86b885c, question 4: "Do you have case studies other than manufacturing?"
What is missing
  • No software company story appears on /customers, though the banner names software companies.
  • Only one financial services story (Allica Bank) and one retail story (KeepCup) appear on /customers. The other stories from those industries are only on their industry pages.
Where
Update this section: add a fourth tab beside "Allica Bank", "KeepCup" and "Suzuki".
Related sections
How software companies grow from trial to renewal · How banks, credit unions and insurers grow with Hourglass · How retailers turn shoppers into regulars
What to do
  1. Pick one software story already on /solutions/technology, such as Arduino or Eventus, with its quote and results.
  2. Add it as a tab in the slider. Check whether the change should apply on every page that shares this section or only on /customers.
Done when: /customers shows a software company story alongside the bank, retail and manufacturing stories.
Answer full page
Yes. Here are customer stories from banks, credit unions and insurers, software companies and retailers, each with their results. You'll see Mercantile Bank, Allica Bank and Alacrity Solutions, Arduino, Threekit and Eventus, and KeepCup, Panoramic Doors and MVC Group.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/financial-servicesHow banks, credit unions and insurers grow with HourglassAnswers it
/solutions/technologyHow software companies grow from trial to renewalAnswers it
/solutions/retailHow retailers turn shoppers into regularsAnswers it
/customersRemarkable results, in every industryPartly answers it
Question 5

“I want use a marketing automation agent? that focuses on ABM what should i consider?”

Answer
Partly answered

The account-based marketing page covers choosing accounts, mapping buying groups and reaching them as one team, and the agent pages cover approvals and control. The Campaign Agent page never says whether it can plan for a target account list, a buying group or account ads, and the ABM playbook never says which agent runs the outreach.

Section on the siteStatusTicket
/products/campaign-agentWhat the Campaign Agent can doPartly answers it
Add account-based targeting to the Campaign Agent capabilities on /products/campaign-agent

Ticket

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Add account-based targeting to the Campaign Agent capabilities on /products/campaign-agent

Who needs it: Marketing teams running account-based marketing
Section: /products/campaign-agent › What the Campaign Agent can do

What is missing:
- Whether the Campaign Agent can build a plan around a target account list is not stated.
- Whether it can target a buying group within an account is not stated.
- Whether it drafts ads for target accounts, alongside email and pages, is not stated.

Where: Update this section: extend the "Audience segments" card, or add a card after "Brand guardrails", for account-based plans.
  Related sections: Four steps to land a target account

What to do:
1. Confirm with product whether the Campaign Agent can plan for target account lists and buying groups, and which channels it drafts for.
2. Add the confirmed account-based capabilities to the capability cards, with a link to the account-based marketing page.

Done when: /products/campaign-agent states whether the Campaign Agent plans campaigns for target accounts and buying groups, and on which channels.

From: conversation bb6fa86b885c, question 5: "I want use a marketing automation agent? that focuses on ABM what should i consider?"
Who needs it: Marketing teams running account-based marketing
What is missing
  • Whether the Campaign Agent can build a plan around a target account list is not stated.
  • Whether it can target a buying group within an account is not stated.
  • Whether it drafts ads for target accounts, alongside email and pages, is not stated.
Where
Update this section: extend the "Audience segments" card, or add a card after "Brand guardrails", for account-based plans.
Related sections
Four steps to land a target account
What to do
  1. Confirm with product whether the Campaign Agent can plan for target account lists and buying groups, and which channels it drafts for.
  2. Add the confirmed account-based capabilities to the capability cards, with a link to the account-based marketing page.
Done when: /products/campaign-agent states whether the Campaign Agent plans campaigns for target accounts and buying groups, and on which channels.
/solutions/account-based-marketingReach them everywhere at once (card)Partly answers it
Name the Campaign Agent's role in the ABM playbook on /solutions/account-based-marketing

Ticket

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Name the Campaign Agent's role in the ABM playbook on /solutions/account-based-marketing

Who needs it: Marketing teams running account-based marketing
Section: /solutions/account-based-marketing › Reach them everywhere at once (card)

What is missing:
- The playbook does not say which agent drafts the ads, email and pages for target accounts.
- What the team approves before account outreach goes out is not stated.

Where: Update this section: add the Campaign Agent's role to the "Reach them everywhere at once" card, beside the Data Agent mention in "Choose the accounts".
  Related sections: What the Campaign Agent can do

What to do:
1. Add a line to the card naming the Campaign Agent's part in account outreach and the approval before anything sends.
2. Link the card to /products/campaign-agent.

Done when: /solutions/account-based-marketing names the agent that drafts account outreach and links to its page.
Depends on: Add account-based targeting to the Campaign Agent capabilities on /products/campaign-agent

From: conversation bb6fa86b885c, question 5: "I want use a marketing automation agent? that focuses on ABM what should i consider?"
Who needs it: Marketing teams running account-based marketing
What is missing
  • The playbook does not say which agent drafts the ads, email and pages for target accounts.
  • What the team approves before account outreach goes out is not stated.
Where
Update this section: add the Campaign Agent's role to the "Reach them everywhere at once" card, beside the Data Agent mention in "Choose the accounts".
Related sections
What the Campaign Agent can do
What to do
  1. Add a line to the card naming the Campaign Agent's part in account outreach and the approval before anything sends.
  2. Link the card to /products/campaign-agent.
Done when: /solutions/account-based-marketing names the agent that drafts account outreach and links to its page.
Depends on: “Add account-based targeting to the Campaign Agent capabilities on /products/campaign-agent”
Answer full page
For account-based marketing, consider how the agent helps marketing and sales pick the same accounts and reach one buying group from one plan. Also consider how much control your team keeps. In Hourglass, the Campaign Agent drafts plans, segments and content, and every draft waits for a person to approve it.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/account-based-marketingWhy account-based work goes better on one platformAnswers it
/products/agentsAgents that ask. People who decide.Answers it
/products/campaign-agentWhat the Campaign Agent can doPartly answers it
/solutions/account-based-marketingReach them everywhere at once (card)Partly answers it
Question 6

“Can I also see some clients, case studies and comparisons”

Answer
Partly answered

Manufacturing customer stories and comparisons with point tools and legacy CRM suites are covered. No customer story shows account-based marketing results, and the logo wall shows placeholder logos without any client names.

Section on the siteStatusTicket
/solutions/account-based-marketingRemarkable results, in every industryPartly answers it
Add an account-based marketing customer result to /solutions/account-based-marketing

Ticket

Paste this into your ticketing tool.

Add an account-based marketing customer result to /solutions/account-based-marketing

Who needs it: Marketing teams running account-based programmes
Section: /solutions/account-based-marketing › Remarkable results, in every industry

What is missing:
- No customer story shows results from account-based marketing on Hourglass.
- The stories shown on the ABM page are general banking, retail and manufacturing stories with no target-account metrics.

Where: New section on /solutions/account-based-marketing, placed after "Why account-based work goes better on one platform".
  Related sections: Four steps to land a target account · Remarkable results, in every industry
  Main topics: A customer that ran target-account campaigns · Results by target account · How marketing and sales shared one account list

What to do:
1. Confirm with customer marketing which customer has approved an account-based marketing story and its figures.
2. Build a customer results section with the quote and target-account metrics.
3. Link the story from the ABM playbook steps.

Done when: /solutions/account-based-marketing shows a named customer story with account-based marketing results.

From: conversation bb6fa86b885c, question 6: "Can I also see some clients, case studies and comparisons"
Who needs it: Marketing teams running account-based programmes
What is missing
  • No customer story shows results from account-based marketing on Hourglass.
  • The stories shown on the ABM page are general banking, retail and manufacturing stories with no target-account metrics.
Where
New section on /solutions/account-based-marketing, placed after "Why account-based work goes better on one platform".
Related sections
Four steps to land a target account · Remarkable results, in every industry
Main topics
A customer that ran target-account campaigns · Results by target account · How marketing and sales shared one account list
What to do
  1. Confirm with customer marketing which customer has approved an account-based marketing story and its figures.
  2. Build a customer results section with the quote and target-account metrics.
  3. Link the story from the ABM playbook steps.
Done when: /solutions/account-based-marketing shows a named customer story with account-based marketing results.
/customersTRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWAREPartly answers it
Replace placeholder logos with named clients on /customers

Ticket

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Replace placeholder logos with named clients on /customers

Section: /customers › TRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWARE

What is missing:
- The logo wall shows only placeholder logos, so no client is named.
- The wall does not show which industry each client is in.

Where: Update this section: replace the six "Logoipsum logo" cards under "TRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWARE".
  Related sections: Remarkable results, in every industry

What to do:
1. Confirm with customer marketing which customers have approved use of their logos.
2. Swap each placeholder for an approved customer logo with its company name as alt text.

Done when: The logo wall on /customers shows named customer logos, with no placeholders.

From: conversation bb6fa86b885c, question 6: "Can I also see some clients, case studies and comparisons"
What is missing
  • The logo wall shows only placeholder logos, so no client is named.
  • The wall does not show which industry each client is in.
Where
Update this section: replace the six "Logoipsum logo" cards under "TRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWARE".
Related sections
Remarkable results, in every industry
What to do
  1. Confirm with customer marketing which customers have approved use of their logos.
  2. Swap each placeholder for an approved customer logo with its company name as alt text.
Done when: The logo wall on /customers shows named customer logos, with no placeholders.
Answer full page
I've kept your ABM page and added the companies that run on Hourglass, stories from manufacturers Suzuki, Konica Minolta and Viessmann, and two side-by-side comparisons. The comparisons show how Hourglass stacks up against a stack of point tools and against legacy CRM suites.
Open the answer page ↗
Sections in the answer pageStatus
/solutions/manufacturingHow manufacturers keep sales, service and partners in stepAnswers it
/compare/point-toolsOne platform or a stack of toolsAnswers it
/compare/legacy-crmHourglass and legacy CRM suites, side by sideAnswers it
/solutions/account-based-marketingRemarkable results, in every industryPartly answers it
/customersTRUSTED BY TEAMS IN BANKING, RETAIL, MANUFACTURING AND SOFTWAREPartly answers it

Questions and answers are shown as recorded. Status, what is missing and what to do are our analysis of the live site, read 22 Oct 2026.