20 Oct 2026, 05:05 UTC · 4 questions · ID 2756cf10a8f3
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Question 1
“I want build a marketing automation agent that focuses on ABM what should i consider?”
Answer
Partly answered
The site covers the account-based marketing playbook, what the Campaign Agent drafts and the permissions, approvals and activity log every agent works within. It never says whether teams can build or customize their own agents, and never says how the Campaign Agent handles target accounts or buying groups.
Show the Campaign Agent's role in the ABM playbook on /solutions/account-based-marketing
Who needs it: Marketing teams running account-based programs
What is missing
The ABM steps never say whether the Campaign Agent can plan or draft campaigns for a target account list or buying group.
No link from the ABM playbook to the Campaign Agent page.
Where
Update this section: extend the "Reach them everywhere at once" card, beside "Map the buying group" and "Sell as one team".
Related sections
What the Campaign Agent can do
What to do
Confirm with product what the Campaign Agent can do with target account lists and buying groups.
Add the confirmed agent role to the card and link it to /products/campaign-agent.
Done when: /solutions/account-based-marketing says what the Campaign Agent does in an account-based campaign and links to its page. Depends on: “Add account-based campaign capabilities to /products/campaign-agent”
Add a section on building or customizing agents to /products/agents
Who needs it: Marketing operations and technical teams wanting a tailored agent
What is missing
The site never says whether customers can build their own agents or only use the four built-in ones.
No guidance on customizing an existing agent's goals, data or channels for a use case such as account-based marketing.
Where
New section on /products/agents, placed after "Agents that work inside the rules you set".
Related sections
Everything you need to run agents responsibly · Agents that ask. People who decide. · Four controls for every agent
Main topics
Whether custom agents are supported · How built-in agents can be customized · Data and permissions a custom agent works within · Approval and logging for custom agents · Where to get help building one
What to do
Confirm with product whether custom agents can be built and how built-in agents can be configured.
Add the new section with the confirmed options, linking to the governance controls on /solutions/govern-ai.
Done when: /products/agents states whether customers can build or customize agents and how those agents are governed.
Answer full page
Rather than building one from scratch, you can run account-based marketing on Hourglass with the Campaign Agent, which drafts plans, segments and content that your team reviews and approves. This page covers the steps to land a target account, what the Campaign Agent can do, and how you control what any agent can read and do.
The site shows the Data Agent flagging at-risk and ready-to-buy deals, and the Prospecting Agent preparing meeting briefs and suggesting next steps. The close-deals page mentions only the Data Agent and never connects the Prospecting Agent's follow-ups and meeting prep to closing, and there is no customer result showing agents shortening deal cycles.
Show each agent's role in closing on /solutions/close-deals
Who needs it: Sales leaders and reps
What is missing
Only the Data Agent appears in the closing habits; the Prospecting Agent's next-step suggestions and meeting prep are not linked to moving deals forward.
No habit says which agent drafts follow-ups on open deals or what reps approve.
Where
Update this section: add agent detail to the cards "Keep a clean pipeline" and "Review deals with evidence", and link each agent mention to its agent page.
Related sections
What the Prospecting Agent can do · What the Data Agent can do
What to do
Confirm with product which agents act on open deals and what each does at the closing stage.
Add a line per relevant card naming the agent, the task it takes on and the approval a rep gives.
Link the agent names to /products/prospecting-agent and /products/data-agent.
Done when: /solutions/close-deals names which agent helps at each closing habit and links to its page.
Add an agent deal-speed customer result to /solutions/close-deals
Who needs it: Sales leaders evaluating agents
What is missing
No customer result shows agents shortening sales cycles or raising win rates.
The page's stories cover quote turnaround but not what agents changed for closing.
Where
New section on /solutions/close-deals, placed after "Where the days come back".
Related sections
Remarkable results, in every industry · Reach accounts while they’re still in the product
Main topics
customer using agents on open deals · which agent and task · measured change in cycle length or win rate
What to do
Confirm with the customer marketing team a customer with measured deal-speed results from agents.
Add a customer results section featuring that customer, the agents used and the figures.
Done when: /solutions/close-deals shows a customer story with a figure for how agents sped up closing.
Answer full page
This page shows how Hourglass helps you close deals faster: four habits that keep every deal moving, where the days come back, and how agents support your team. The Prospecting Agent does the research, meeting prep and next-step suggestions, while your reps decide what to send and do.
Each agent's job is described on /products/agents and its own page. The ABM and close-deals playbooks mention the Data and Prospecting Agents. The site never maps agents to goals or teams, so a visitor working on target accounts and closing deals can't tell which agent to start with.
Who needs it: Sales and marketing teams choosing a first agent
What is missing
No guidance on which agent fits which goal, such as account-based marketing or closing deals.
No indication of which team each agent is built for, or which agents work together on a target account.
Where
Update this section: add a line under each of the "Customer Agent", "Prospecting Agent", "Data Agent" and "Campaign Agent" cards naming the goals and teams it suits.
Related sections
Four steps to land a target account · Four habits of teams that close faster
What to do
Confirm with product which goals and teams each agent is meant for, and where agents combine on one account.
Add the goal and team line to each agent card, with links to the matching solution playbooks.
Done when: /products/agents shows, for each agent, the goals and teams it suits, including account-based marketing and closing deals.
Answer full page
For closing deals, the Prospecting Agent is the closest fit: it researches accounts, preps meetings and suggests next steps, while your reps choose what to send. This page shows what it does and how it fits beside the other agents. If your focus shifts back to account-based marketing, the Campaign Agent drafts plans and segments for your team to approve.
The site explains how the Prospecting Agent briefs accounts, preps meetings and suggests next steps, and how the Data Agent flags at-risk deals on the closing playbook. No customer result shows agents shortening sales cycles or speeding deal closes.
Add a deal-speed result to the customer results on /products/prospecting-agent
Who needs it: Sales leaders evaluating agents for closing deals
What is missing
The only result shown is trial conversion and lead routing; no figure shows the Prospecting Agent shortening sales cycles or speeding deal closes.
Where
Update this section: Add a deal-cycle metric or a second customer card beside "Arduino" in the Customer Results section.
Related sections
Four habits of teams that close faster
What to do
Confirm with the customer marketing team which customer has measured deal-cycle or close-rate gains from the Prospecting Agent, and get approval for the figure.
Add that result to the Customer Results section with the metric and a short quote.
Link the result from the closing playbook on /solutions/close-deals.
Done when: /products/prospecting-agent shows a customer result with a measured change in deal cycle or close speed. Depends on: “Add an agent deal-speed customer result to /solutions/close-deals”
Answer full page
Agents help most in the gaps where deals slow down. This page shows the habits of teams that close faster, then what the Prospecting Agent does for them: account briefs, meeting prep, next-step suggestions and activity logging. Your reps review its drafts and decide what to send.