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1 · From Hourglass for financial services (opens in a new tab)

Hourglass for financial services

Campaigns that reach the right members, with compliance in the loop

Plan offers by product and life event, and let your compliance team approve every message before it goes out.

A credit union member's record: four products, $86K in balances and a mortgage pre-approval under way, beside a rate change notice waiting for compliance approval.
2 · From Hourglass for financial services (opens in a new tab)

Financial services

Built for regulated teams

Hourglass gives relationship, marketing and service teams room to move, with the controls your compliance team asks for.

A compliance review queue: campaigns and outreach waiting for approval, replies about money sent to a person, and every decision logged.

Approvals where you need them

Add review steps to campaigns, outreach and agent replies, and keep a full history of who approved what and when.

  • Review steps for campaigns, outreach and replies
  • Every decision logged with who and when
  • Ready when your auditors ask
Learn more about security and control
A member questions card: six months of questions answered from approved content and passed to a person.

The service members expect

Answer routine questions from approved content in chat and email, and pass anything about money or accounts to a person.

  • Answers from approved content only
  • Money and account questions go to people
  • Chat and email in one queue
Learn more about the Customer Agent
3 · From Marketing Hub (opens in a new tab)

What’s included

Everything marketing needs, on one record

Email, segments, journeys, forms and reporting share the record your sales and service teams already use.

  • Email campaigns

    Build sends from templates your brand team approves. Every open, click and reply is logged on the contact record.

  • Live segments

    Segments update as records change in sales and service, so your lists are never a week out of date.

  • Journeys

    Trigger the next step from what customers actually do, across email, forms and your website.

  • Forms and landing pages

    Capture leads straight onto the customer record. No exports, no syncing, no duplicates.

  • Campaign reporting

    See opens, clicks and pipeline influenced in one view, by campaign, channel or segment.

  • Handoff to sales

    Route warm leads to the right rep with the full history attached, so the first call starts in context.

4 · On 7 site pages, such as Hourglass for financial services (opens in a new tab)

Agents that plan with you, not for you

Start from a goal. The agents draft the plan, the audience and the content, and your team edits and approves.

Explore Agent Hub

Campaign Agent

Plans a campaign from a goal, an audience and past results.

Learn more about the Campaign Agent
AI agent card with a prompt grounded in your CRM data, and Content Agent, Prospecting Agent and Data Agent actions.