1 · From Hourglass vs. legacy CRM suites (opens in a new tab)
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Hourglass vs. legacy CRM suites
2 · From Hourglass vs. legacy CRM suites (opens in a new tab)
Hourglass and legacy CRM suites, side by side
How the day-to-day work compares for marketing, sales and service teams.
| Feature | Hourglass | Legacy CRM suites |
|---|---|---|
| Time to go live | Weeks, with a planned, team-by-team start | Months of configuration, often with an outside consultant |
| Customer record | One record shared by marketing, sales and service | Separate products that need connectors to share data |
| AI agents | Built in, with permissions, approvals and an activity log | Sold as add-ons and set up separately for each product |
| Who runs it | Your own admins, with guided setup | A dedicated admin team or an outside partner |
| Pricing | A free CRM, then hubs and seats as you grow | Long contracts and a separate bill for each product |
| Upgrades | New features arrive in place, with nothing to migrate | Major upgrades planned and run as projects |
3 · From Hourglass vs. legacy CRM suites (opens in a new tab)
Moving from a legacy suite
You can move in phases: one hub and one team first, then the rest when you’re ready. Records arrive with their history, so nothing is lost.
Custom objects and fields map across, and our onboarding team plans the move with you.