Marketing Hub
Campaigns that start from what customers actually do
What’s included
Everything marketing needs, on one record
Email campaigns
Build sends from templates your brand team approves. Every open, click and reply is logged on the contact record.
Live segments
Segments update as records change in sales and service, so your lists are never a week out of date.
Journeys
Trigger the next step from what customers actually do, across email, forms and your website.
Forms and landing pages
Capture leads straight onto the customer record. No exports, no syncing, no duplicates.
Campaign reporting
See opens, clicks and pipeline influenced in one view, by campaign, channel or segment.
Handoff to sales
Route warm leads to the right rep with the full history attached, so the first call starts in context.
How it works
From the right audience to revenue you can trace
Every list, send and result stays tied to the customer record, so nothing gets lost between teams.
Segments that update themselves
Build a segment once. As sales and service update records, contacts move in and out on their own, so every send reaches the right people.
- Rules based on any field on the record
- Counts refresh as records change
- Reuse one segment across email and journeys
Reporting tied to revenue
See which campaigns started conversations, opened deals and closed revenue, not just who opened an email.
- Pipeline and revenue influenced, by campaign
- Compare channels and segments side by side
- Dashboards marketing and sales both trust
Campaign AgentResearches the audience
Reads engagement, deal stages and service history to find who is ready to hear from you.
Drafts the plan
Proposes the segment, timing and first-draft copy for every send in the campaign.
Waits for your review
Your team edits, approves or dismisses. Every decision is logged on the record.
Customer stories
Remarkable results, in every industry
Banks, retailers, manufacturers and software companies grow with Hourglass.
Illustrative stories for this demo.
“Our relationship managers see every product, conversation and service request for a business on one record. The Data Agent tells them which owners to call this week, and why.”
Daniel Okafor
Head of Relationship Banking, Allica Bank
27%
more cross-sell conversations per relationship manager
6 weeks
from kickoff to the first team live
“We build segments from what people actually bought, online or from a café that stocks our cups, not from who opened an email. The Campaign Agent drafts the whole plan, and we spend our time on the offer instead of the setup.”
Sam Whitaker
Head of Ecommerce, KeepCup
31%
more repeat orders
4x
faster campaign builds
“Quotes, orders and dealer conversations used to live in three systems and a lot of inboxes. Now our sales team and our dealers work from the same account record, and quotes go out the same day.”
Grace Haddad
VP of Dealer Sales, Suzuki
34%
faster quote turnaround
3
legacy systems retired